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iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Company News | iGaming

World Cup 2026: Existing Players Hold Highest Value for Sportsbooks

Optimove analyzed 250+ million bets from World Cup 2022 to reveal where sportsbook revenue is derived from, and what it means for 2026

Company News | Positionless Marketing | iGaming

World Cup 2026: Insights from 250 Million Bets At the 2022 Tournament

Optimove Insights tracked the average number of bettors and bet amount, bet type, live bets, and pre-match behavior across multiple countries

Gamification | Gamify

How Ādažu Turned Nostalgic Chips Into a Customer Engagement Frenzy

A Tinder-like swipe game helped the brand capture demand, generate leads, and make fans feel heard.

Company News | Positionless Marketing | iGaming

World Cup 2026 US Betting Intentions Report

American bettors are entering the tournament with high intent, real confidence, and an openness to personalized, in-the-moment engagement

Company News | Positionless Marketing | iGaming

World Cup 2026 EU Betting Intentions Report

European bettors are entering the tournament as an experienced, confident, year-round engaged audience

Company News | Positionless Marketing | iGaming

World Cup 2026 LATAM Betting Intentions Report

Latin American bettors are entering the tournament as a highly committed, high-intent, and mobile-first audience

Company News | Positionless Marketing | iGaming

World Cup 2026 US Betting Intentions Report

American bettors are entering the tournament with high intent, real confidence, and open to personalized, real-time engagement.

Company News | Positionless Marketing | Retail & eCommerce | Travel & Hospitality

Summer Shopping Report 2026

Shoppers are optimistic, attentive, multichannel, and well-spread across the calendar

Company News | Positionless Marketing | Marketing AI | Retail & eCommerce

Mother's Day Report 2026

On Mother’s Day 2026, consumers will balance intent, discovery, quality, price, personalization, and channel flexibility

Company News | Customer Segmentation | iGaming

Optimove Insights Analysis, March Madness 2026 Report: Betting Surges 60% Driven by 97% Existing Bettors

Report underscores that March Madness is a critical bettor retention opportunity for sportsbook operators