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Whitepaper: Why Your CDP Needs a Brain

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Get the Why Your CDP Needs a Brain Whitepaper

CDP Institute’s David Raab makes the case for embedding a decision engine in your customer data platform.

Download this paper to understand why your CDP needs a brain and get detailed information on:

  • What are your options for CDP-led marketing orchestration
  • What you should take into account when considering decision engines
  • What are the basic and advanced capabilities of decision engines in regards to CDPs
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