The Leading Customer Marketing Solution for Retailers
Competition over the customer is fierce. Only those retailers that focus on the customer and strategically invest in customer marketing will be able to foster repeat business.
When you have easy access to your data, a deep understanding of each customer and can deliver the most effective message every time, you will dramatically increase customer loyalty and maximize lifetime value.
With a CDP at its core, Optimove ingests and processes all of your data from every source into a single customer view, providing you ownership of your customer data.
Continuously get insights on where there is unharnessed customer value and act on it immediately.
Use predictive modeling to forecast how your customers are going to spend or churn and also what is actually driving their specific behavior.
Manage dynamic customer journeys across all available marketing channels simultaneously.
Understand the true business value of your entire customer marketing plan and each individual campaign, in terms of actual incremental uplift.
Continuously and autonomously optimize your marketing campaigns to drive ever-better marketing results.
What Smart Retail Marketing Teams Say About Optimove
Josselin Petit-HoangCRM Marketing Manager,
“Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. We are very impressed with the results generated by this unlimited targeting power! Within a few months of deploying Optimove, Adore Me measured a 15% increase in campaign-generated revenue, a 22% increase in average order amount and 2.3X growth in the number of active customers.”
Albina KehoeHead of CRM,
“Optimove allowed us to go much, much deeper in figuring out the most effective ways to connect with our customers. We’re combining psychographic clustering, transactional history and behavioral components to figure out, not only who they are, but how to influence their behavior.”
Jessica GranataDirector of Digital Marketing & CRM,
“Optimove helps us understand where to focus our limited resources to have the greatest impact on the business. On a general level, it has turned our entire department into data enthusiasts! We ‘geek out’ on a daily basis over the near-limitless options we have to customize campaigns and the actionable insights we see via the reporting.”
Emma RusheVice President of Performance Marketing,
“Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. This clarity has definitely encouraged our team to be much more creative and data driven, a mindset that is paying big dividends around our customer relationship efforts.”
Chris SeahornVP Marketing,
“Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
Rich ZapfDirector of Marketing,
“Optimove’s dynamic predictive customer segmentation and campaign automation deliver a unique end-to-end system for accomplishing the goal of effectively communicating with each individual customer on the basis of his or her historical activity, as well as predicted future behaviors.”