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Forrester: Optimove’s Total Economic Impact
Why it matters:
Optimove Connect offers a rare chance for marketing professionals to take CRM marketing to new heights. Get together with the world’s top CRM marketing professionals to discover strategies that start with the customer and make an impact. Exchange ideas, get inspired by the best in the business, and learn how to leverage Optimove to the max.
Key takeaways:
• Unlock valuable insights from industry leaders, providing a glimpse into the future of Customer-Led Marketing.
• Discover real-life success stories through customer spotlights, showcasing the insight and experiences of Optimove clients.
• Optimize your use of the Optimove platform by delving into the Maximize Optimove track, ensuring you get the very best out of this powerful tool.
• Explore customer-led strategies and research based on over 3,000 monthly hours of experience in the Strategic Spotlight track.
• Engage in panels and executive roundtables and compare notes with senior executives from similar companies.
Optimove Connect 2024 is a two-day gathering of global marketers, serving as an invaluable platform for the exchange of best practices, learning, and the exploration of the latest strategies and solutions. With an agenda brimming with insightful sessions, this diverse event is essential for any sophisticated marketer seeking to elevate their marketing to new heights. Get a glimpse of some of the highlights below and explore the full agenda.
Neil Hoyne, Chief Strategist at Google, Renowned Customer Analytics Expert and Best-Selling Author
Neil Hoyne will deliver the keynote address on the first day of the conference entitled “The Data-Driven Way to Win Customers’ Hearts.” In this must-attend session, Hoyne will share practical tips and tricks on customer relationship marketing.
Rusty Warner, Vice President and Principal Analyst at Forrester, one of the world’s foremost customer-focused marketing experts
Rusty Warner will lead “The Future of Customer-Obsessed Marketing” session on the second day of the conference. Attendees will gain Warner’s perspective on maximizing Martech investments, generative AI, and sustainable engagement beyond offers and promotions.
Pini Yakuel, Optimove CEO and Founder
Pini Yakuel will lead the session entitled “The Future is Now: Becoming a Customer-Led Marketer” on the first day of the conference. In today’s fast-paced and interconnected digital landscape, the lines between traditional marketing roles have blurred and marketers are required to be more versatile and adaptable than ever. Yakuel will dive into what this means for the modern marketer, and how they can embrace these new challenges.
Shai Frank, GM, SVP Product, Optimove
Since 2012, Optimove has empowered marketers to start marketing with their customers. But what’s next? The answer is in this riveting peek into the immediate and mid-term future of Optimove’s product portfolio in a session entitled Optimove 2025: How Customer-Led Marketing will Evolve.
Francesco Lietti, Online Innovation & Consumer Data Director
Uncover the key elements that enable Sisal to maximize their customer experience through effective experimentation strategies in a session entitled Harnessing Experimentation: How Sisal set up its People, Process, and Solutions to Maximize Customer Experience.
Many more insightful talks, panels and roundtables across verticals will be delivered by Optimove experts and industry leaders, alongside rare networking opportunities with top marketers and like-minded professionals. See more details on the keynotes and speakers here.
Join us at Optimove Connect 2024 for two action-packed days filled with valuable insights from top-of-the-line CRM and marketing experts. Limited spots are left – secure yours today! Click here to register now.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
