
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Exclusive Forrester Report on AI in Marketing

Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas. The insight-packed and diverse agenda is a must for any sophisticated marketer looking to take their marketing to new heights.
Choose your Marketing Track, and gain valuable insights into Customer-Led Marketing, a strategy prioritizing the customer over the product or service. Prominent marketers and Optimove experts are the featured presenters in enlightening sessions, panels, roundtables, and workshops.


Neil Hoyne, best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” will deliver the keynote address on the first day of the conference entitled The Data-Driven Way to Win Customers’ Hearts.
As a top customer relationship marketing authority, and a Senior Fellow at the Wharton School, Hoyne will share valuable insights and practical tips with top marketers during the conference.

As B2C marketers, we are bombarded with technology – but which ones will deliver returns, and which will end up costing money and customer loyalty? Rusty Warner is one of the world’s foremost experts who can provide answers in a session entitled The Future of Customer-Obsessed Marketing.
Warner, slated as a keynote speaker on the 2nd day of the conference, will offer sophisticated marketers a rare opportunity to gain insights to ensure that marketing spend does deliver increasing returns.

In a session entitled The Future is Now: Becoming a Customer-Led Marketing Organization Optimove CEO, Pini Yakuel, will deliver his insights on the evolving landscape of Customer-Led Marketing and the industry's future.
Rapid shifts in walled gardens, cookie policies, data regulations, and AI advancements have left change-resistors lagging. Discover how industry leaders leverage customer data and AI to navigate challenges and craft personalized experiences.


Join Shai Frank for an exciting glimpse into the future of our evolving product portfolio. Since 2012, Optimove has revolutionized marketing by focusing on Customer-Led Marketing programs. In the past 18 months, this transformation accelerated with acquisitions, introducing OptiMobile and Opti-X, and embracing generative AI.
Attend sessions with renowned brands like Scientific Games, SodaStream International, Staples, Entain, Space NK, Novibet, Jabra, Sisal, Airup, Kilo Health and more.
Delve into smart marketing that starts with the customer through insightful and actionable keynote sessions, customer spotlights, and engaging panels, case studies, and networking opportunities. For example:

Your attendance promises that you’ll walk away knowing how customer-led marketing leads to optimizing lifetime value.
If you’ve secured your spot – you are ready to connect! If you have not, join us for the marketing event of 2024! Click here to register.
For more insights on Optimove, request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.


Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.


