7 posts found by Shai Frank
First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative
Les modèles d’attribution basés sur le premier ou le dernier point de contact sont tout simplement catastrophiques. Heureusement, la plateforme Optimove intègre le seul modèle véritablement efficace. Découvrez comment il fonctionne, puis parlez-en avec un expert Optimove.
Brands that integrate loyalty data with the rest of their customer data sources can prevent campaigns from cross-firing, and instead execute ultra-relevant, 360 degrees personalized ones. This blog post also includes examples (of how Optimove customers do it via our integration with Yotpo)