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Shai Frank

Shai Frank is Optimove’s VP Product. Shai specializes in discovering customer needs and delivering innovative, well-designed products to cater for them. In his position, Shai is responsible for defining Optimove’s product strategy and leading a team of product managers and UX designers in designing and building Optimove’s suite of relationship-marketing tools. Prior to joining Optimove, Shai served for 4 years as the VP of Product for a successful Marketing Automation, and before that at several product management positions in the Automotive, Security and Drones industries. Shai holds a B.Sc. in Industrial Engineering and an MBA – both from the Tel-Aviv University in Israel.

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7 posts found by Shai Frank

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Here’s Why Multi-Touch Incremental Attribution Model is the Only One You Should Ever Use

First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative

Voici pourquoi le modèle d’attribution incrémentale multipoint est la seule option envisageable pour vous

Les modèles d’attribution basés sur le premier ou le dernier point de contact sont tout simplement catastrophiques. Heureusement, la plateforme Optimove intègre le seul modèle véritablement efficace. Découvrez comment il fonctionne, puis parlez-en avec un expert Optimove.

How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing

Brands that integrate loyalty data with the rest of their customer data sources can prevent campaigns from cross-firing, and instead execute ultra-relevant, 360 degrees personalized ones. This blog post also includes examples (of how Optimove customers do it via our integration with Yotpo)