Shai Frank

Shai Frank

Shai Frank

Shai Frank serves as the SVP of Product and GM of the Americas at Optimove. Since his start in 2018, Shai has played a pivotal role in shaping the vision, strategy, and roadmap for Optimove’s product portfolio. Under his leadership, the product department is designing and delivering innovative customer-led marketing solutions that have been instrumental in elevating the success of Optimove’s clients. 

Shai brings a wealth of experience from nearly 20 years in product leadership and management across various industries. He holds a B.Sc. in Industrial Engineering and an MBA from Tel Aviv University in Israel.

3 posts found by Shai Frank
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data
Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both
Generosity Marketing Part I: 5 Keys for Marketing Executives
Step one: admit you are hooked on too generous marketing
Four Stages of Personalization are the Foundation for Generosity (Promotion) Optimization
How do marketers ensure that their generosity is hitting the mark? The key lies in building a strong foundation with the four stages of personalization