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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

It's a wrap on the 2nd Annual Heptgaon Awards! We handed out 3 campaign awards, 3 team awards, and 3 individual awards to top-of-class CRM Marketing performers. See who the 9 winners are below, and start making your case for next year

What’s the right word to describe our sentiment at this very moment? Excited doesn’t really cut it. Here’s a few, pick one: Thrilled, delighted, super-stoked, inspired. Let’s just go with all of them.

We’re all of these words because today, we announce the winners of the 2ns annual Heptagon Awards! The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies.

Following yet another year sprinkled with new marketing challenges of various of shapes and sizes, this year’s awards are particularly interesting as in addition to CRM Excellence, they also indicate other great-to-have qualities like adaptability and resilience.

Another reason this year’s awards are unique is the fact that we invited our clients to nominate and submit individuals and teams they believe did brilliant CRM work. We received more than 70 submissions(!) and that truly wowed us. In those submissions, we found teams that exhibit emotional intelligence in every campaign and customer interaction and go above and beyond to create and maintain authentic, healthy, and effective relationships with their customers.

Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is. Of course, we considered the incremental impact on their campaigns’ revenue and their use of intelligent orchestration tools, among others.

And so, with zero further ado – the winners of the nine awards are:

  • :trophy: Top Marketing Campaign Awards :trophy:

    • Multichannel Campaign of the Year: Funstage
    • Campaign of Highest Impact: Fortuna Entertainment Group
    • Realtime Campaign of the Year: Spanx
  • :trophy: Top Marketing Team Awards :trophy:

    • CRM Team of the Year: Scientific Games
    • Martech Ecosystem of the Year: Papa John’s International
    • Best use of AI: 888holdings
  • :trophy: Top Individual Marketer Awards :trophy:

    • CRM Executive of the Year: Ms. Savannah Dobson, Groupe Dynamite
    • CRM Rising Star: Ms. Shannon C., Christy Sports
    • Newcomer of the Year: Mr. Pratyush Haridwaj, Entain Group (Ivy)

“Congratulations to all of the Heptagon Award nominees and winners,” said Pini Yakuel, CEO and Founder of Optimove, “excelling at CRM Marketing is not an easy craft, especially in the slightly-better-yet-even-more-confusing 2021. We’re proud of the work our clients do and their commitment to great customer experiences.”

“I’m inspired by these teams and individual who are all top-of-class CRM marketeres with true understanding of the challenges and possible remedies brands face. They have demonstrated fantastic dedication to creating authentic relationships with their customers which is an approach that is in the core of the Optimove vision.

“The achievements recognized in the Heptagon Awards are further evidence that the value and impact of innovative, outstanding CRM Marketing is second to none for any brand in its importance and effectiveness.”

Varda Tirosh, Chief Customer Officer: “Congratulations to all of the Heptagon Award nominees and winners. CRM Marketing isn’t easy, let alone excellence at it, but it’s essential to any brand’s growth, and that’s worth rewarding.

“I’m proud of the number of submissions we received, the high level of campaigns executed, and of course, the fantastic results the brands have seen.

“These teams and individuals have gone above and beyond to create and maintain authentic, healthy, and effective relationships with their customers.

“That is a real reinforcement to our vision of enabling marketing teams to exhibit emotional intelligence in every customer interaction, the achievements recognized in the Heptagon Awards cement the value and impact of innovative, outstanding CRM Marketing.”

Additionally, a couple of weeks ago we dedicated a blog post here to the most inspiring submissions we recieved – simply because our clients’ explanations of the dozens and dozens of nominations they submitted are a CRM marketing goldmine. And so, we took those thousands of words and packaged them for you in a top 10 countdown list called “Here’s What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)”. So, there you have it: what it means and what it takes to do great CRM, straight from the horses’ mouth.

See the full list of nominees here.

Learn more about this years’ awards here.

Last years’ full lists of nominees is here. And here is the first time we introduced the awards.

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.