The Heptagon
Awards – Past Winners
The 2021 Heptagon Awards by Optimove honored the most inspiring CRM campaigns, teams, and marketers, putting the intersection of intelligence and creativity on a pedestal.
Campaign
Awards
All the hard work CRM teams, and everyone who supports them, put in – eventually boils down to, you know, a message. The right message, at the right time, to the right customer, and through the right channel. These strings of messages, which we call campaigns, are what we have to show for, at the end of the day. The Campaign Awards category is honoring the best work produced this year.
Multichannel Campaign
of the Year
Winner – Whitezip
Funstage (Admiral Romania)
GVC Roar
IDT
15 Marketing
Realtime Campaign of
the Year
Winner – Miniclip
Entain Western Europe
Musti Group
Paul Stuart
Staples
Campaign of Highest
Impact
Winner – Fortuna Entertainment Group (CZ)
Gaming 1 (Estoril)
Mansion
Moscot
Sweaty Betty
Team
Awards
No great CRM operation can work in a silo. And no brilliant CRM marketer can excel as a lone wolf. From the surrounding ecosystem, to using the right tools, to working as one – the Team Awards category is here to remind us all that there isn’t an I in team (even though there is in Win. But shhh…)
CRM Team of the Year
Winner – Funstage (Admiral UK)
Paul Stuart
Scientific Games (Pennsylvania Lottery)
Sisal
Whitezip
Martech Ecosystem
of the Year
Winner – Entain
Fortuna Entertainment Group
IDT
Outlook Amusements
Spanx
Smartest Orchestration
Marketing Plan
Winner – LottoLand
FXCM
Moscot
Paf
Space Bar Media
Individual
Awards
Push comes to shove, when the money is on the line, time is running out, and everybody ran out of ideas, there’s one thing that makes the difference between great and incredible teams: superstars. The Individual Awards category is where we allow ourselves to single out specific people. And watch them blush on a zoom call.
CRM Executive of
the Year
Winner – Merv Huber-Calvo, Scientific Games
Alan Mansfield, Funstage
Alon Zinman, Gold Media
Elizabeth Owens, Paper Source
Emma Crepeau, Sweaty Betty
CRM Rising Star
Winner – Isabelle Darby, Paper Source
Caroline Ohl, Natural Cycles
Justin Muscat, Gamesys
Sam Almasri, Kaizen Gaming
Vasileia Deligianni, Fontem Ventures
Newcomer of
the Year
Winner – Sarah Varon, Varsity Tutors
Anh Nguyen, Musti Group
Rishi Raj, Octro
Ruby Chuku, BetKing
Savannah Dobson, Groupe Dynamite
Want to know who won what, why, and how come it wasn’t you?
Click here and we’ll keep you posted