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Gartner Peer Insights: Optimove Receives 95% “Willingness to Recommend” by Clients

The newest version of the report, aggregating hundreds of verified client reviews, shows Optimove to be the only qualifying vendor to finish in the Top 5 for both "Overall Score" and "Willingness to Recommend" while also being reviewed by enterprise clients with $10B+ in revenue

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Back in May, we told you about further advancements Optimove made in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Then, in August came Forrester’s Wave for Cross-Channel Campaign Management systems, and we were proud to share our recognition as “Leaders.” Finally, just a few weeks ago, we were especially celebratory, as we announced a $75M growth investment.

That’s why we feel Gartner’s latest “Peer Insights’ Voice of the Customer’: Multichannel Marketing Hubs” is the perfect closer, or even amplifier, for what has been quite a year for Optimove.

“Gartner Peer Insights” is a free peer-review and rating platform designed for enterprise software and services decision makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic. The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights.

Rare Air

And now, with a 4.5/5.0 “Overall Score” and 95% “Willingness to Recommend” – Optimove is one of only two vendors among the 17 analyzed to finish in the top 5 for both the documents’ main sections.

Additionally, with Optimove’s reviews coming from clients across all levels of “Company Size” – from $50M in annual revenue all the way up to “10B+”, Optimove is the only vendor to finish in the Top 5 for both “Overall Score” and Willingness to Recommend” – while being also reviewed by enterprise-sized clients.

“Optimove has enabled us to enter the real world of CRM automation on scale and base our decision on well presented data,” says the verified review of a marketing exec at an iGaming company in the 3B-10B USD in revenue range, who also ranked us 5/5 on every possible metric, “We’ve been able to grow from 10-30 campaigns a month to thousands of segmented campaigns a month driven by very detailed segmentation and combination matrix. CRM automation at scale = Optimove.”

An analyst at a +10B USD enterprise from the Service industry added: “The UI is appealing and produces excellent results, the software is easy to use. It will produce descriptions of exact requirements depending on the data stream. Content models for customization are readily available. Marketing analytics are very effective.” He ranked Optimove 5/5 for Service & Support, Marketing Channel Support, Campaign Workflow, and Marketing Analytics.

A Game Changer

This comes at the back of another +30B USD enterprise reviewer saying how “Optimove has taken our multi-channel marketing programs to the next level. Not only is their technology cutting-edge and matches our ambition to deliver a personalized customer experience end-to-end, but their client support and services team is excellent. They feel like an extension of our team rather than a vendor.”

A North American based CMO from the Manufacturing industry in the revenue range of 500M – 1B USD added that “Optimove is A Game Changer,” further detailing how the solution “combines all the great tools that we needed in order to make informed decisions regarding our campaigns and sales and provided us insights when deciding what spots had more effectiveness to our general audiences.” He concluded his review with perfect 5/5 scores for all four main categories of “Evaluation & Contracting,” “Integration & Deployment,” “Service & Support,” and “Product Capabilities.”

We couldn’t be prouder with such wonderful reviews and fantastic final scores across critical aspects of our solution and service. Head on to the Optimove page on the Gartner Peer Insights website to look through further reviews.

And to our clients, thank you – your feedback is what drives us forward, and it’s the best testament to the value we create for you.

About the Peer Insights Report

The report, an aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner’s expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution. Only vendors with 20 or more eligible published reviews during the specified 18-month submission period are included in this document. Reviews from end-users of companies with less than $50M in revenue are excluded from this methodology. Gartner Peer Insights has published 1,120 reviews and ratings in the MMH market in the 18 months ending 30 September 2020.

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.