Gartner 2019 Magic Quadrant for Multichannel Marketing Hubs ranks Optimove high for "ability to execute." Get the full report.

Optimove Blog

Data, Marketing and the Universe

GDPR Effect: How Many Customers are Using Their Right to Be Forgotten?

Posted by on 6 December 2018

Six months after GDPR took effect, how did it impact business? How many users used their right to be forgotten? And what these numbers actually mean? An Optimove research tells it all

Read post

Prep Yourself for The Holidays: How to Enhance Your Customers’ Shopping Experience

Posted by on 15 November 2018

Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas

Read post

How This Online Shop Grew Its Active Customers Group by 52% with Optimove

Posted by on 1 November 2018

Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals

Read post

Turning Up Your Brand’s Voice to Reach the Most Advanced Customers

Posted by on 25 October 2018

Suspicion towards innovation is not the right precept to follow these days. And as all smart marketers should know by now, you need to be where your customers are heading. Let's talk about digital assistants for a minute

Read post

Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

Read post

Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

Posted by on 4 October 2018

Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be

Read post

Time to Let Your Customer Go: How to Master Cost-effectiveness

Posted by on 30 August 2018

Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck

Read post

Who’s on Third: How Optimove Enriches Relationship Marketing with 3rd Party Data

Posted by on 2 August 2018

Dozens of new attributes, more precise predictions, richer customer DNA and improved campaign matching: Learn how Optimove brings 3rd party data artistry to the table

Read post

Two Sides, Working in Harmony: How Optimove’s “Brain” Complements Relationship Marketing Success

Posted by on 14 June 2018

From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams

Read post

Wisdom of the Crowds: Can We Predict the Outcome of the World Cup?

Posted by on 7 June 2018

What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?

Read post

Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle

Posted by on 31 May 2018

Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs

Read post

Interpreting Customer’s Loyalty: There’s Definitely A Logic to Human Behavior

Posted by on 24 May 2018

The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. See what the changes you should expect are, and how to deal with them

Read post