Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. 

Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day. 

Why it Matters: Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending.

Key takeaways include: 

• Implementing compelling loyalty programs and offering high-value products 
• Demonstrating a strong commitment to education and localized programs 
• Ensuring transparent data handling to build trust 
• Leveraging family-oriented marketing approaches 
• Providing a seamless omnichannel experience for convenience and customer satisfaction 

88% Likely to Purchase from Brands in the Past 

To access the detailed insights of the 2023 Back-to-School Survey, download the full report