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Optimove’s 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales

Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. 

Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day. 

Why it Matters: Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending.

Key takeaways include: 

  • Implementing compelling loyalty programs and offering high-value products 
  • Demonstrating a strong commitment to education and localized programs 
  • Ensuring transparent data handling to build trust 
  • Leveraging family-oriented marketing approaches 
  • Providing a seamless omnichannel experience for convenience and customer satisfaction 

88% Likely to Purchase from Brands in the Past 

To access the detailed insights of the 2023 Back-to-School Survey, download the full report 

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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.