Varda Tirosh

Varda Tirosh

Varda Tirosh

Varda is all about the customer. With more than 10 years helping customers improve their businesses by making the best use of their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.

11 posts found by Varda Tirosh

Get to Know Your Customers Day: How Positionless Marketing Bridges the Gap Between Knowing and Understanding

This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how

Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills

Optimove Courses' video-first, bite-sized, and self-paced learning paths are the result of thousands of hours supporting our clients and helping them master our Customer-Led Marketing Platform

Existing Customers versus New Customers: What’s Your Ideal Future Revenue Balance?

Tracking the balance between new and existing customers is an important input to long-term strategic planning.

Introducing the Optimove Academy

Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more

Rewire Your Email Marketing in 8 Steps

Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.  

The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels