Varda Tirosh

Varda Tirosh

Varda Tirosh

Varda is all about the customer. With more than 10 years helping customers improve their businesses by making the best use of their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.

11 posts found by Varda Tirosh

The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

Behavior-based Customer Segmentation for More Effective Retail Marketing

Run more effective retail marketing campaigns by using shopping behavior-based customer segmentation to personalize offers. Learn how cluster analysis can help.

Existing Customers versus New Customers: What’s Your Ideal Future Revenue Balance?

Tracking the balance between new and existing customers is an important input to long-term strategic planning.

Plugging the Leaks in Your Customer Pool

Regularly measuring the level of your customer pool helps you understand how your marketing efforts impact on customer acquisition and retention.

Introducing the Optimove Academy

Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more

Rewire Your Email Marketing in 8 Steps

Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.