Varda Tirosh

Varda Tirosh

Varda Tirosh

Varda is all about the customer. With more than 10 years helping customers improve their businesses by making the best use of their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.

9 posts found by Varda Tirosh
The Numbers Are in: Multi-channel Campaigns Are 37% More Effective
Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels
Behavior-based Customer Segmentation for More Effective Retail Marketing
Run more effective retail marketing campaigns by using shopping behavior-based customer segmentation to personalize offers. Learn how cluster analysis can help.
Existing Customers versus New Customers: What’s Your Ideal Future Revenue Balance?
Tracking the balance between new and existing customers is an important input to long-term strategic planning.
Plugging the Leaks in Your Customer Pool
Regularly measuring the level of your customer pool helps you understand how your marketing efforts impact on customer acquisition and retention.
Introducing the Optimove Academy
Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more
Rewire Your Email Marketing in 8 Steps
Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.  
Test Yourself: Welcome to Your Career-Defining Moment with Optimove’s Professional Certification
We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more
Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills
Optimove Courses' video-first, bite-sized, and self-paced learning paths are the result of thousands of hours supporting our clients and helping them master our Customer-Led Marketing Platform
Get to Know Your Customers Day: How Positionless Marketing Bridges the Gap Between Knowing and Understanding
This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how