Related Blogs
Bold vs. Hesitant iGaming Players
In real-money games, some players make their first deposit immediately upon registering, while others can take weeks or even months before depositing any money. What impact does this period—the length of time until their first deposit—have on the player’s subsequent lifecycle and spend patterns? Does it impact the amount of money they ultimately deposit or … Continued
Gaming: The Customer Segment You’re Probably Forgetting
While most marketers will agree that every lifecycle-stage model should include Registered, New, Active and Churn, many omit a valuable additional lifecycle stage: Reactivated customers. We define Reactivated customers as those who have churned and subsequently become active customers once again. Let’s start with a shocker: more than 50% (!) of reactivated customers will end … Continued
Improved Churn Prevention Driven by Human Behavior Modeling
Online casino operators generally launch retention efforts on a group of players when the activity levels of those players drop significantly. However, once a player has already reached the point of churning, promotional offers are often no longer effective. The obvious goal is to identify which players will churn before they actually do. Ideally, the … Continued
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