Thanks to Optimove's advanced testing capabilities, we were able to measure the overall effectiveness of our CRM strategy, even in cases where a classic A/B test won't cut it. Here's how

This is part 2 of 3 where we use our own platform and ideas to show you how doable it is, and what it actually means, to scale your CRM Marketing personalization – the key to increasing revenue from existing customers

The online gaming space is big enough for both nice and mega brands to coexist. But do you know what makes one operator more successful than another? Well, we do – and it has everything to do with how mature the operator is when it comes to personalization

As always, some perhaps “obvious” insights are too often going waisted by marketers. Here’s one helpful example you don’t want to miss out on

Most B2C companies are bullish on branding and/or acquisition. The smartest ones, though, balance these efforts with taking CRM Marketing strategically seriously. The numbers below show why you should, too

Some tools let you do simple A/B tests. But what if you need to measure larger, more strategic questions?

The luxury jewelry company collaborated with Optimove to build a bespoke customer model - the smart way to grow through their existimg customers

Customer retention's importance is skyrocketing among marketing leaders, but without proper segmentation capabilities, they have no way to succeed. How do we know that? here are the numbers

The methodology of delivering the next-best-action and experience to each customer

How to leverage realtime data to maximize revenue