Another Super Bowl is behind us, but that doesn’t mean it’s yesterday’s news. Aside from Rihanna’s controversial halftime show, there’s much to be discussed. Were more online bets placed that day? Was there an influx of new online bettors? Or an increase in bet amounts? All the answers can be found in these four main takeaways, or four downs, if you will

Do consumers feel overwhelmed by marketing messages? Do they intensely dislike cold, random emails? Will they reward relevancy? According to our 2023 Consumer Marketing Fatigue Survey, the answer is “Yes to all.” Marketers are more invasive than helpful, consumers say and should think twice before getting in touch. What else did they say?

Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found

Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers

The World Cup is winding down. Here's what you need to know – everything from predictions to hypotheses – about the new players you've just engaged with. We're taking you one year forward post-World Cup. On your mark, get set, go!

Black Friday in numbers, making sense of it, and how to prepare your marketing plan for the next few months with all this data

What happens when a unique World Cup meets a first-of-its-kind industry benchmark tool? We're not sure, it never happened before, but it'll definitely be big. With our brand-new World Cup Pulse, for the first time ever, operators can truly compare their performance to the rest of the industry, gaining invaluable insights along the way

Talk about a match made in heaven – the leading AI-based content personalization and CRM Marketing solutions join forces to produce the most impactful consumer engagement platform in the market. Why do we call this one a game-changer? It allows brands to deliver hyper-personalized customer experiences at every touchpoint like never before. But don't just take our word for it; read on to see what it means for your marketing strategy

Thanks to Optimove's advanced testing capabilities, we were able to measure the overall effectiveness of our CRM strategy, even in cases where a classic A/B test won't cut it. Here's how

This is part 2 of 3 where we use our own platform and ideas to show you how doable it is, and what it actually means, to scale your CRM Marketing personalization – the key to increasing revenue from existing customers