Gamers are different than other consumers and deserve a unique approach. Here are a few quick CRM campaign ideas to implement right now (and a link to download more)

Here's a best practice-based methodology for marketing testing and optimization – made specifically for the retailer (with three more CRM strategies for success to download)

True: They must combine realtime with batch data to achieve their dreams

Here’s one way you can turn data into a smart customer experience (with three more to download)

As many feel the second wave has already hit, see what you can learn from past data to better prepare this time around

Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. Here's the second part of this mini-series (more available to download)

Implementing Optimove’s powerful, scientific CRM tactics, is what you need to start learning “which half of your marketing” is wasted

Someone in your organization (is it you?) sometime said that using control groups is a waste of potential income. Show them these charts, will you?

To provide great student experiences, marketers need to orchestrate all their campaigns while optimizing communications to each user at scale. Here's one way to do it (and three more to download)

An appetizer of actionable insights derived by an Optimove Food Delivery client (one example in this post, three more to download)