Watch: Reducing churn is a key goal of every online business. So, how do you define, predict, and prevent it from happening to you?

True: Product Returns Create More Return Customers. False: Creating more Return Customers should be your goal. So, what should be your goal? In one word: Personalization

We all work with dashboards. But we're all not analysts. So, here's a quick 6-minute workshop to give the non-analyst some basic do's-and-don'ts of dashboard management - so that you too could love them

See how your brand can join those that orchestrate perfectly aligned multichannel customer interactions by combining Optimove's and Attentive's capabilities

Watch: how to target your customers wisely using lifecycle stages

Watch: The fundamentals of defining a VIP Club made easy

Maximized CRM revenue can ensure CMOs their "seat at the table", but only if they can attributing it accurately. Optimove can do that for you, and tell you exactly what drives your CRM revenue contribution. See just how below

Use the three main types of CRM campaigns to effectively schedule and prioritize your marketing communications for your customers

Attracting players to play with bonuses is the easy part. But what happens when they start pulling teeth out just to see that crisp $5 bill under their pillows in the morning? Here are four ways to flag and deal with the users who continuously abuse your incentives and perks

Revealed: 4 steps you must take to start turning your data-based segments into a personalized marketing strategy

Watch and learn how to use the data you collect on registered customers to increase personalization and improve targeting