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Optimove Blog

Data, Marketing and the Universe

How to Choose a Customer Data Platform

Posted by and on 8 August 2019

It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help you choose the best fit for your business.

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How to Boost your Sales with Customer Browsing Data

Posted by on 1 August 2019

Tracking browsing data is common practice for many online brands. This data, including pages visited, frequency and length of visits to the site, and products viewed, is often hoarded on servers never to be seen again. But used correctly, this data can increase sales.

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Why Red Isn’t Bad

Posted by on 25 July 2019

As professionals, we always aspire for success. As marketers, we always aspire to be in the 'black'. But negative uplift is one of the most essential tools for a marketer’s success. Here's why

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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Posted by on 11 July 2019

In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you

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Why has Online Shopping Become so Unpleasant? CRM Pros, You’re Missing the Target

Posted by on 4 July 2019

When customer success communication is siloed, when pop-ups don't seem to have any reasoning behind them, when ads don't relate to the browsing history, and other missed steps. Optimove's VP Revenue just wanted to furnish his new London flat, and his customer journey inspired 5 quick tips to take your retention marketing strategy forward

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7 Tips to Better Align Your Marketing and IT Teams when Evaluating New Technologies

Posted by on 27 June 2019

Your success as a marketer can often depend on one pivotal thing: How well you're in sync with the IT team in your company. Optimove's Director of Product Marketing shares some winning insights

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Avoid the Stackpocalypse: Walk the Untraveled Roads of the Martech Ecosystem

Posted by on 20 June 2019

Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with the reality of managing and synchronizing this ever-growing toolbox

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How Optimove Beat GDPR (Again): What Happens When You Put Data into Good Use

Posted by on 13 June 2019

By using Optimove, companies decreased the likelihood of their customers asking for their data to be forgotten, 10-fold! Our VP Marketing explicates

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Introducing Optimove’s Email Agency to Render A Seamless Execution

Posted by on 23 May 2019

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side

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Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers

Posted by on 16 May 2019

Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy. Learn what Optimove can do to help you uncover data insights

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The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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Power Stepping your Way to a Full Marketing Journey: A Quick Guide

Posted by on 2 May 2019

Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine

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