Watch: How to test the tactics and strategy of your campaigns to understand CRM contribution

There's no secret sauce here. Not all strategies will work the same for everyone all the time. But you can still identify the optimal messaging strategy for your customers. Just listen to what your customer model says

Watch: 5 Tips for what to keep in mind when testing and analyzing your campaign performance

Watch: How to choose the right KPI for each marketing action

The influence of rule-based and cluster-based segmentation on your marketing efforts

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to amplify their realtime marketing routinely. Case in point: how to improve adoption by cross-selling to mobile

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to routinely amplify their realtime marketing

Gamers are different than other consumers and deserve a unique approach. Here are a few quick CRM campaign ideas to implement right now (and a link to download more)

Here's a best practice-based methodology for marketing testing and optimization – made specifically for the retailer (with three more CRM strategies for success to download)

True: They must combine realtime with batch data to achieve their dreams

Here’s one way you can turn data into a smart customer experience (with three more to download)