Data Analysis
Revealed: 4 steps you must take to start turning your data-based segments into a personalized marketing strategy
Watch and learn how to use the data you collect on registered customers to increase personalization and improve targeting
Watch: Examples of realtime marketing campaigns to use in your registered only customer marketing plan
Watch: How to build a monthly marketing plan for your active customer base
In this 2-part mini-series, we look at how retail marketers use Optimove to amplify their realtime marketing routinely
Watch: How to test the tactics and strategy of your campaigns to understand CRM contribution
There's no secret sauce here. Not all strategies will work the same for everyone all the time. But you can still identify the optimal messaging strategy for your customers. Just listen to what your customer model says
Watch: 5 Tips for what to keep in mind when testing and analyzing your campaign performance
Watch: How to choose the right KPI for each marketing action
The influence of rule-based and cluster-based segmentation on your marketing efforts
In this 2-part mini-series, you’ll learn how gaming operators use Optimove to amplify their realtime marketing routinely. Case in point: how to improve adoption by cross-selling to mobile