January brings with it a decline in sales and a spike in returns. But our research shows that having more of the latter can actually be a strong business KPI
A few variables should be taken into consideration when trying to strike the perfect content balance for each funnel. Here's how to go about it.
From the way marketing is changing, through insights around technology and strategy, to best practices, and more - Day 2 of PostFunnel Summit was yet another event packed with CRM know-how. Find it all here
From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here
The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn.
It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help you choose the best fit for your business.
Tracking browsing data is common practice for many online brands. This data, including pages visited, frequency and length of visits to the site, and products viewed, is often hoarded on servers never to be seen again. But used correctly, this data can increase sales.
As professionals, we always aspire for success. As marketers, we always aspire to be in the 'black'. But negative uplift is one of the most essential tools for a marketer’s success. Here's why
In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you
When customer success communication is siloed, when pop-ups don't seem to have any reasoning behind them, when ads don't relate to the browsing history, and other missed steps. Optimove's VP Revenue just wanted to furnish his new London flat, and his customer journey inspired 5 quick tips to take your retention marketing strategy forward