Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer