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Exclusive Forrester Report on AI in Marketing
Opti-X helps brands deliver tailored messaging and experiences to meet the unique preferences, behaviors, and needs of each customer. Opti-X empowers brands to meet this demand by leveraging AI to analyze customer data and deliver real-time, personalized content. In this sense, the brand will know each customer's "lane"—or the unique characteristics of their shopping journey, including their preferences, behaviors, and specific stages in their relationship with a brand—essential in building customer loyalty for life.
As data privacy regulations like GDPR increase, brands have had to shift from relying on cookies and tracking to focusing on zero- and first-party data. With 74% of consumers willing to share with retailers, brands have the opportunity to understand each customer's lane and transform first-party data into personalized digital experiences that resonate with users. It can be a critical differentiator.
Opti-X goes beyond basic data analysis by using zero- and first-party data delving into each customer’s lane—their specific preferences, behaviors, and journey stages. Using industry-specific machine learning models, Opti-X processes a wide range of customer data to provide real-time, contextually relevant recommendations. This ensures that every interaction is personalized, enhancing the overall user experience and fostering deeper trust and loyalty.
Opti-X allows marketers to deliver real-time, personalized campaigns that resonate with users. For instance, our Optimove Insights' survey on Marketing Fatigue revealed that 54% of respondents noted the importance of brands offering relevance and personalization as the key reason they open email messages. These messages can be notifications when an item is back in stock or when their favorite sports team is playing. Opti-X automates these efforts across all communications platforms, ensuring each communication is relevant and enhances the overall digital experience.
Consumer demand for personalized digital experiences continues to grow. By leveraging zero- and first-party data, Opti-X empowers marketers to lead in this new era by understanding each customer’s lane and using this data to create personalized, loyalty-building experiences that enhance customer engagement.
Explore how Opti-X can help personalize your marketing strategies and Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
