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Customer Success Stories

Real-world success stories showcasing how leading brands partnered with Optimove to activate Positionless Marketing and drive measurable growth

Journey Orchestration | Digital Personalization | Positionless Marketing | iGaming

How Imperial Brands Structured Marketing for the Long Run

Five principles that turned a fragmented global marketing operation into one that keeps evolving
Journey Orchestration | Positionless Marketing | Customer Segmentation | iGaming

Sisal Rebuilt the Team Before It Rebuilt the Stack

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove
Customer Segmentation | Email Marketing | Financial Services | Email

How Optimove Helped Tesco Bank Find Its Way Back to the Inbox

When Microsoft began blocking its campaigns, Tesco Bank worked with Optimove to diagnose the cause, rebuild its sender reputation, and turn deliverability into a permanent discipline

Scientific Games Turned CRM Data into a Paid-Media Advantage

Using first-party player data through the Optimove and Meta integration, Scientific Games helped five state lotteries reach more players at a lower cost
Marketing AI | Positionless Marketing | iGaming

DAZN Delivers Over 100,000 Personalized Campaigns with Optimove

The world's leading live sports streaming service moved from SQL-dependent, event-led marketing to behavior-led personalization across more than 200 territories.
Digital Personalization | Marketing AI | Retail & eCommerce

One Campaign. Every Language.

How MyHeritage scaled personalized marketing across 25+ languages with a single template
Marketing AI | Positionless Marketing | iGaming

FDJ United Cuts Campaign Turnaround from Six Weeks to One Day

How FDJ United used Optimove's Positionless Marketing Platform to replace a seven-team campaign process with a single marketer working end to end
Journey Orchestration | iGaming | Gamify

JuegaEnLínea Boosted ROI with Gamified CRM

Optimove Minigames drove 14,000 new leads fueling bottom-line growth
Gamification | Gamify

How Ādažu Turned Nostalgic Chips Into a Customer Engagement Frenzy

A Tinder-like swipe game helped the brand capture demand, generate leads, and make fans feel heard.
Company News | Positionless Marketing | iGaming

How Stoiximan Built a Positionless Marketing Team in the No Timeout World of iGaming

With Optimove as their support team on the bench, Stoiximan redesigned their lifecycle marketing from the ground up, increasing agility, breaking data dependency, and building a culture where marketers are Positionless