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LeoVegas Makes a Key Play with Hyper-Targeted Player Marketing

LeoVegas’ marketers were immediately attracted to Optimove’s hyper-targeting approach: using a myriad of demographic, behavioral and predictive factors, marketers easily defined hundreds of very granular groups of players to receive very specific messages and incentives.

About LeoVegas

LeoVegas is a publicly traded digital entertainment company, considered one of Europe’s leading mobile gaming companies and positioned as number one in mobile casino gaming. LeoVegas launched its first website in 2012 and now employs over 750 people, globally. The company is recognized for its award-winning innovation, strong growth and its collection of over 500 mobile casino games.

What LeoVegas Says About Optimove

“With Optimove, we are now orchestrating and automating all our multi-channel customer marketing activities, across all regions, within a single hub — and all our key customer metrics have been significantly improved.” — Anna Punga, Head of CRM at LeoVegas

“Optimove’s granular customer segmentation, single customer view and predictive modeling have dramatically increased our understanding of our players, and improved how we communicate with them” — Moritz Stragholz, CRM Operations Manager at LeoVegas

Benefits by the Numbers

Since deploying Optimove, LeoVegas has dramatically improved their business, by successfully personalizing their communications with every individual player. The company reports these impressive benefits of using Optimove:

  • 1,000+ unique customer groups targeted every month
  • 85% coverage of all active customers in the database
  • 80% of all campaigns are automatically recurring
  • €2.5M average monthly uplift in deposits
  • €656K average monthly uplift in net gaming revenue
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