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NYRA Grew Their Activation Rate by 54% with Optimove

With Optimove, NYRA’s team was able to go beyond automation and implement advanced experimentation practices, orchestrate multiple channels, and leverage Optimove’s robust analysis solution to save considerable time and resources.

The Company

The New York Racing Association, Inc. (NYRA), created in 1955, is New York’s horse racing organization. NYRA operates in New York’s three major racetracks (Aqueduct Racetrack, Belmont Park, and Saratoga Racecourse). Their online bet platform was founded in 2016 and now operates in over 30 states in the United States while growing to additional ones every year.

What NYRA Says About Optimove

“Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns.
We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them”
– Jennifer Bayer, Director of Marketing, NYRA Bets

Benefits by the Numbers

  1. 54% improvement in Activation rate
  2. 10% growth in Live Customers’ Future Value
  3. 98% of campaigns are automated
  4. 95% of campaigns leverages A/B testing