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Terminal X, the leading e-commerce platform in Israel, leveraged Optimove’s capabilities to better understand its customers and improve campaign profitability despite economic shifts. By utilizing micro-segmentation and personalized messaging, Terminal X increased and improved its business results.

About Terminal X

Terminal X is a top Israeli retailer with a massive inventory that includes products from 200+ brands for women, men, and children. Its eCommerce site and mobile shopping app are home to leading brands like Nike, Mango, Adidas, New Balance, Converse, and Terminal X’s own popular house brand. 

What Terminal X Says About Optimove 

Optimove has allowed us to be agile to make quick moves and react to economic shifts while also optimizing our business and improving customer relationships.” – Barak Zilberman, Head of Growth & Retention, Terminal X  

Benefits by the Numbers

A year after partnering with Optimove… 

  • Automated Campaigns Achieved a Click Rate Uplift of 279%  
  • Ramped Up Monthly Campaigns from 11 to 90, a 718% increase