How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales with Optimove

Customer introduction 

Terminal X is the leading fashion e-commerce website in Israel with over 200 brands including Mango, Adidas, Nike and others and hundreds of thousands of customers. They have been partnering with Optimove to enhance their customer segmentation and improve messaging personalization.

Challenge 

The company, Terminal X, focuses on customer experience and is known for its fast delivery service. However, they were not properly equipped for easy access to customers' first- and zero-party data to meet demands and deliver highly personalized messages. This necessitated a solution that could help them optimize their customer targeting and improve campaign performance.

“Optimove has allowed us to be agile to make quick moves and react to economic shifts while also optimizing our business and improving customer relationships.” 

Barak Zilberman, Head of Growth & Retention, Terminal X

Process 

Recognizing the need for a more personalized approach to customer engagement, Terminal X turned to Optimove. Their robust analytics and micro-segmentation capabilities allowed Terminal X to tap into the potential of its customer database and improve customer relationships by crafting highly relevant messages and target specific customer segments.

Solution 

“Integrating with Optimove has helped Terminal X to be agile and react to economic shifts while also optimizing our business and improving customer relationships,” said Barak. With Optimove enabling easy access to customer’s real-time data, Terminal X was able to zero-in on precise customer segmentation. As a result, Optimove helped Terminal X deliver personalized messages, retarget specific customer groups, and increase overall goals and retention efforts.

Results 

“Micro-segmentation has led to better results overall, with increased open and conversion rates Optimove's platform has helped improve email automations and deliver more relevant messages to customers," Barak said. Despite various economic shifts, Terminal X managed to improve its profitability by filtering out less profitable customers and effectively targeting those with a higher lifetime value. 

Terminal X has seen an overall improved average order value and an increase in profitability based on strategic initiatives that included increased pricing and minimum shipping requirements, alongside using Optimove.

“Optimove's platform has helped improve email automations and deliver more relevant messages to customers.” 

Barak Zilberman, Head of Growth & Retention, Terminal X

A year after Terminal X started using Optimove 

• Automation campaigns achieved increased conversion rates a Click Rate Uplift of 279%
• Managed to improve profitability despite economic shifts
• Ramped Up monthly campaigns from 11 to 90
• Enhanced customer segmentation and improved messaging accuracy
• Successfully targeted customers with a higher lifetime value
• Filtered out less profitable customers for optimized business operations