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Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

About Rush Street

Rush Street Gaming operates successful physical casinos in Pittsburgh, Philadelphia, Schenectady and the Chicago area. The company’s Rush Street Interactive online division operates both real-money and virtual-currency casinos and sportsbooks based on their own, proprietorial online gaming platform. Its licensed real-money online casinos and sportsbooks offer hundreds of betting options and games, including slots, table games, video poker and bingo, playable via the Web and native mobile apps.

What Rush Street Says About Optimove

“Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them.”
— Nikki Patel, Director of CRM at Rush Street Interactive

Benefits by the Numbers

  • 3X number of players targeted with personalized communications
  • 8X greater number of approved deposits
  • 4X greater total approved deposit amounts