BETFAN Scores Its Best Open Rates of the World Cup with Same-Day Sends

The Challenge: When Every Minute in a Match Counts, You need campaigns built fast 

Live moments in sports create narrow windows where an offer is highly relevant, and just as quickly, irrelevant. During the World Cup, BETFAN wanted to run a real-time boost around an Argentina match.  

The Solution: Two Real-Time Boosts, Built and Launched the Same Day 

Using Optimove, BETFAN's team built and launched two real-time boost push notifications the same day: a general version and an Argentina-specific one. 

The same-day approach carried through to SMS. Rather than folding narrow, high-relevance segments into a broader, less targeted send, the team used Quick Send to react to specific World Cup betting patterns as they emerged. 

 "With Optimove Quick Send, we could build and launch the moment the match started, still target exactly the players who mattered. It paid off as those same day sends posted our highest open rates of the World Cup." 

Oliwer Thiede, Senior CRM Specialist, BETFAN 

Results: The Fastest Sends Were Also the Best Performing 

BETFAN ran more than 20+ Quick Send campaigns that month. Two standouts show what speed delivered. 

Two real-time sends reached tens of thousands of players within hours, with delivery holding above 99%. They also posted the program's two highest open rates - 3x to 2x the average across BETFAN's standard push sends.  

Speed produced their strongest engagement of the World Cup. 

Quick Send lets the team react to narrow, high-relevance segments the same day rather than waiting for a broader campaign cycle. 

These campaigns ran without control or holdout groups, so the figures above describe reach, delivery reliability, and relative engagement across sends, not incremental lift versus not sending at all. BETFAN is going a step further this season, holding out a small control group to measure exactly what Quick Send adds in revenue. 

“Optimove Quick Send changed the economics of relevance for us. Our Quick Send campaigns during the World Cup proved it, we could react to moments as they happened instead of missing them. And it's not just a World Cup tool: half time, a commercial break, any high-intent moment, we can turn an idea into a live campaign the same day.” 

Tomasz Rulski, Head of Growth & Marketing Automation, BETFAN 

The Bottom Line 

BETFAN's fastest campaigns were also its best performing. Optimove’s Quick Send sped up the process between a live match moment and a live campaign, which meant the team could act on narrow windows of relevance instead of watching them close. The next step is measuring what that speed is worth: a small holdout on future Quick Send campaigns would turn strong engagement into a number BETFAN can bank.