Lucky7 Ventures Delivers 74X ROI with a Real-Time, Multichannel CRM Program

About Lucky7 Ventures 

Lucky7 Ventures is an online casino operator competing across multiple regulated iGaming markets. Its CRM program runs on Optimove, connected through a data integration with GiG. It gives the marketing team a single, real-time view of player activity as the brand expands into new markets. 

The Challenge: From Manual, Promotion-Led Marketing to a Scalable Lifecycle Strategy 

Lucky7's CRM program was largely promotion-led rather than lifecycle-led. Campaigns were manually scheduled, with no automated journeys or recurring flows. Plus, its segmentation capabilities were relatively limited. Engagement was concentrated almost entirely in email, restricting both reach and personalization across the player journey. 

As the business grew, that manual, single-channel approach stopped scaling. 

Entering new regulated markets, including Canada, meant building a CRM foundation once rather than rebuilding it for each launch. 

Lucky7 needed to modernize its CRM approach by introducing automation, improving personalization, and building a more sophisticated customer lifecycle strategy. The Lucky7 team identified four clear priorities:  

1. Improve player retention and ongoing engagement
2. Increase early lifecycle conversion (particularly first-time deposits following registration) 
3. Reduce manual campaign management through automation
4. Build a CRM program capable of supporting expansion into multiple regulated markets 

The Solution: Real-Time Journeys, Deeper Segmentation, and a Multichannel Foundation 

Following a recommendation from GiG, Lucky7 was introduced with Optimove, a long-time trusted GIG partner.  

Optimove offered a CRM solution that aligned with Lucky7’s business objectives.  

The solution included deep segmentation, real-time campaigns, multichannel engagement, and more. All leveraged player data from GiG through live integration.  

• Real-time, behavior-triggered campaigns replaced static sends: Lucky7 rolled out 30 unique real-time triggers, moving from calendar-based scheduled campaigns to timely, behavior-driven messaging across the player lifecycle
• Deeper segmentation unlocked precise, personalized targeting: Expanded data sophistication let the team target players individually across the lifecycle, rather than treating the base as one undifferentiated audience
• From email to multichannel campaign automation: Lucky7 added Optimove Web and Mobile, evolving from an email-only program into a true multichannel engagement strategy that now delivers more than 29,000 campaigns annually
• A reliable GiG data integration gave the CRM room to scale: GiG's data platform feeds Optimove with reliable player and event data, and that stable foundation let Lucky7 launch in new regulated markets, including Canada, on its existing Optimove instance, without rebuilding its CRM foundation for each new market 

Results: Exponential Growth Across Deposits, Lifetime Value, and Engagement 

The shift to a real-time, multichannel CRM approach shows up across every stage of the player lifecycle: from acquisition through lifetime value. 

With Optimove, Lucky7 was able to optimize their campaigns, improve player engagement metrics and move faster from campaign to deposit.  

“Since our integration with Optimove 18 months ago, Lucky7 has seen a significant period of growth. Our partnership with Optimove has supported our expansion into new markets, most recently Alberta. By combining GiG’s real-time logic with Optimove’s automation capabilities, we’ve been able to deliver more timely and relevant engagement at scale. This has given us a much stronger CRM foundation, which has played an important role in the successful growth Lucky7 has achieved over the past year.” 

— Oli Young, CRM Manager, Lucky7 Ventures 

Key achievements:  

Revenue 

74x ROI achieved in 12 months, from exponential growth in deposit value  

Deposits  

• 127% increase in average player deposit 
• 80% increase in total deposit value in 12 months  

Player lifetime value  

• 85.8% increase in New Player lifetime value, reflecting stronger customer quality and earlier engagement
• 30.9% increase in Active Player lifetime value
• 24.5% increase in Reactivated Player lifetime value, showing reactivation efforts are bringing back genuinely valuable players 

Player Engagement  

• Email performance – behavior-triggered real-time campaigns proved significantly more effective vs. scheduled campaigns: 
• 3.3× higher response rates
• 3.6× higher click-through rates
• 2.0× higher open rates  

The Bottom Line 

It's rare for a CRM program to end up looking exactly like the one a team envisioned before running a single campaign. Lucky7's does.  

Every objective set out before the partnership, from automation to personalization to multi-market readiness, is embedded in how the program runs today.  

The GiG-Optimove integration turned out to be more than a data pipe: it became the foundation that let Lucky7 expand into new regulated markets without rebuilding its CRM each time. Plus, the shift to real-time, multichannel engagement delivered the retention, conversion, and lifetime value gains the team set out to achieve. 

To learn how a real-time, multichannel CRM program can grow player lifetime value across regulated markets, contact Optimove to request a demo.