How Favbet Tripled Player LTV with Optimove
Using Optimove, Favbet’s marketers have set up an optimized and automated system of mass personalized player communications. Every week, Favbet now sends personalized communications to an average of 50 segments, covering more than 150,000 players.
Favbet has been offering European sports gamblers new and innovative games and experiences since 1999. The company’s variety of games and cutting-edge technology have attracted over one million long-term customers who enjoy Favbet’s sports betting, live video coverage of matches, virtual sports betting, casino games, international lotteries and more.
What Favbet Says About Optimove
“Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car is anything less than great, he’s got no chance. We now have a super driver in a super racecar!” — Nik Rudenko, Favbet CMO