Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.
Funstage, Novomatic Interactive’s online arm, is a multi-platform game service provider offering more than 150 card, board, sports and casino games that are available in more than 20 languages. The company’s flagship product, GameTwist, is one of the largest online gaming communities, attracting more than 4 million players per month, worldwide.
What Funstage Says About Optimove
“Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty.” – Alan James Mansfield, Head of Casino Operations, Real Money Gaming at Funstage
Benefits by the Numbers
Funstage credits its use of Optimove’s player intelligence and retention automation capabilities with the following year-over-year KPI improvements:
- 44% increase in monthly total deposit amounts
- 28% increase in number of monthly deposits
- 43% increase in number of monthly depositors
- 43% increase in total casino bet amounts
- 35% increase in net gaming revenue
- 6% increase in player conversion rate