Stake goes from manual marketing to automating their entire CRM strategy at scale
Optimove’s segmentation abilities, orchestration capabilities, and testing tools allowed Stake to move from manual, spray-and-pray email campaigns to reactive, relevant campaigns that maximize personalization by being sent automatically to granular micro-segments. Over 58% of Stake’s segments include less than 50 customers, which results in highly personalized campaigns.
Established in 2017, Stake started as an online casino brand with only twelve games developed in-house. Within six months, the company has seen tremendous success, growing into new categories such as Sports betting, offering +2500 casino games, and sponsoring major sports organizations.
What Stake Says About Optimove
“It was great to be able to personalize our players’ experience based on events they’re interested in, rather than feed them random bits of information. We were able to segment players down to a tee, focusing on the players that have a genuine chance to convert into active players.”
Benefits by the Numbers
- Increased Average Casino Bet Amount by 750%
- Increased Activation Rate by 64%
- Increased Average Deposit Amount by 161%
- Increased Average Sports Bet Amount by 141%