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CRM Marketing teams put a lot of effort into increasing customer loyalty across various stages of the customer’s lifetime – starting from acquisition to retention, all the way through reactivation.
When looking at how to increase customer loyalty, trying to facilitate a positive customer experience will influence the likelihood of your customers to remain active and become loyal.
You can do that using a wide variety of CRM marketing tools and strategies. To get started, watch the mini-workshop or read the transcript just below it:
How to increase customer loyalty
Understanding what incentivizes each customer/segment to fulfill an objective will allow you to focus resources where needed. For starters, use some of the following incentives:
Define an objective
Segment your customers into different lifecycle stages to generate customer loyalty. Each stage will have different objectives:
Find a message
Find a message that resonates with each customer on a personal level. Start by segmenting your customers into lifecycle stages and then continue to the next step:
Automating the process
When you get really granular with your customer segments, you’ll end up with hundreds of different customer segments – making it hard to identify the message that works best for each one. But an AI algorithm can help you:
With all this in mind, you’ll be able to optimize the customer experience by delivering CRM journeys that are matched by AI – so each customer gets the most personalized treatment throughout their entire customer journey.
Don’t miss out on previous Smart CRM Basics: