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Welcome to another episode of our Smart CRM Basics series. This time we discuss the importance of implementing Machine Learning (ML) in your CRM marketing plan.
ML combines science, statistics, and computer coding to make powerful predictions by detecting patterns. It does so by removing natural bias, quickly processing vast amounts of data, and being adaptive.
You can either watch the full video to learn more or read the transcript just below it:
This video and post are based on the “Machine Learning in Marketing” page on Optimove’s popular Learning Center.
A lot of the time, when looking at data and analytics, you’re trying to prove or disprove certain hypotheses you may have as a marketer. ML removes the natural bias that comes with that.
Since you’re probably dealing with lots of different customer data points and behaviors, ML is going to be the best tool for you to conquer that quickly and easily.
Instead of coming up with predefined rules to surface different valuable insights, ML is adaptive and studies your data as it grows and changes.
Therefore, the insights that are uncovered are the most updated to your customer behavior model and business.
ML allows you to:
Want to learn more about becoming the best CRM marketer possible? We’re here for you at any time.
Also, be sure to check out the Optimove learning center to learn more about Machine Learning and 39 other basic B2C CRM terms.