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This is some smart CRM: Rather than trying to make educated guesses based on analyses of historical data – Predictive Behavior Modeling is typically used to select the BEST marketing actions to run in each of your customer groups and to identify which customers will likely change their spending level.
Predictive Behavior Modeling goes way beyond customer analytics. It allows Marketers and Retention Experts to make the right decisions based on expected future results (or, predicted future customer lifetime value.)
The advantages of Predictive Behavior Modeling are vast. Watch the 4-minute video or read the transcript just below it to learn more:
The Advantages of Predictive Behavior Modeling
The Optimove Approach to Predictive Behavior Modeling
Without revealing too much about Optimove’s customer behavior modeling technology’s secret sauce, the approach combines LTV forecasting, continual dynamic micro-segmentation, and mathematically intensive predictive behavior modeling.
Optimove’s predictive analytics software is dedicated primarily to the mission of predicting which marketing action will be most effective for each micro-segment of customers. It allows you to know exactly what marketing action to run on each individual customer to maximize that customer’s value. At all times.
Don’t miss out on previous Smart CRM Basics: