A few variables should be taken into consideration when trying to strike the perfect content balance for each funnel. Here's how to go about it.
From the way marketing is changing, through insights around technology and strategy, to best practices, and more - Day 2 of PostFunnel Summit was yet another event packed with CRM know-how. Find it all here
From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here
Safely arriving into your customer's inbox is one of an email marketer's primary goals. Often, however, it's also an uncertainty negatively impacting your email program's success and performance. Don't let it happen to you
Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post
The holidays will arrive faster than you realize. Don’t let your holiday email marketing efforts get lost among others in your customers’ overcrowded inboxes. Plan ahead using these quick tips, and be the early bird that gets the worm.
Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers
In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest
14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy
Happy Thanksgiving, and happy holiday shopping season. If your brand really wants to go 'into the black' and have its share of the $11.8bn extravaganza, your campaigns should revamp accordingly. An Optimove research reveals how effective they can be during this time of year
Reactivate, personalize, look for your VIPs and never sell yourself short. Optimove's marketing experts give you some straight-forward pointers to help turn the holiday season to a fruitful one