Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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The Optimove 2023 Holiday Shopping Survey Offers Retailers Insights To Enhance Brand Loyalty And Drive Success During The Holiday Season
Survey Reveals Strong Consumer Loyalty and Willingness to Spend More
Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing
Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences
UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."
UK Meds, a leading online healthcare provider, embarked on a journey to optimize its marketing strategies with the help of Optimove. This success story explores how Optimove’s Customer-Led Marketing addressed UK Meds' pain points, enabled cost savings, and improved efficiency while maximizing their existing customer base
Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing
The true power of Generative AI is unlocked by rich data. With OptiGenie Generative AI Insights, marketers can gain instant knowledge on their marketing plan and optimize campaigns faster than ever before.
Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report
In this report, we uncover what shoppers really think about how AI is used to market to them — and their answers may surprise you
Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
As we ring in 2024, smart marketers know it’s already time to get a jump on next year’s trends.
The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect
Today’s dexterous position-less marketer is superpowered to drive companies to outpace competition, engage audiences more effectively and improve business outcomes
The Caitlin Clark Effect: NCAA Betting Impact
Optimove Insights’ analysis based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 
Unlocking Post-Purchase Customer Journeys: Jabra Case Study
Discover how the audio solutions leader navigates Post-Purchase Customer Journeys in a marketplace-dominated landscape
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
Optimove Insights analyzed over 15 million bets placed in the regular WNBA season games in the month of May
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
AI-led journey orchestration helps marketers act like air traffic controller, enabling optimization of thousands of concurrent customer journeys with precision
The 2025 Heptagon Awards: Submit Your Nomination
Don’t miss this opportunity to gain recognition for pushing the boundaries of CRM marketing! Submit your nomination between October 30 and January 30
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