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Exclusive Forrester Report on AI in Marketing
On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer.
He revealed the position-less marketer is a new emerging archetype. Much like versatile players in sports or multi-instrumental musicians, position-less marketers possess a diverse skill set that enables them to excel across various marketing functions and channels.
By leveraging human enhancing technologies like generative AI, position-less marketing enables companies to outpace competition, engage audiences more effectively, and achieve better business outcomes. The position-less marketer transcends traditional job roles and hierarchies, marketers can operate with agility, adaptability, and innovation, driving success in the dynamic digital landscape.
The rise of position-less marketing is made possible by advancements in technology, integrated marketing platforms, automation, and a shift towards a consumer-centric approach. These factors enable marketers to gather and analyze data, collaborate seamlessly, automate repetitive tasks, and stay agile in response to market changes.
Embracing versatility, collaboration, and agility is essential for marketers to thrive in an ever-changing landscape.
Whether a seasoned marketing professional, or just starting a career, embracing the principles of position-less marketing can set marketing professionals at all levels apart and drive success for their career and organization.
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Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
