Read time 3 minutes
Exclusive Forrester Report on AI in Marketing
Why it matters:
Navigating thousands of concurrent customer journeys in marketing is like managing a thousand flights at once and more. In essence, marketers must act as air traffic controllers, pilots, and flight attendants all rolled into one, striving to create a seamless journey for every consumer. AI-led solutions make this possible, ensuring every customer has a smooth and engaging journey.
Key takeaways:
An air traffic controller must guide and manage the flow of thousands of flights daily, a task humanly impossible to manage without AI assistance. The same is true for marketers. Predicting each consumer’s journey involves understanding their decision-making processes, which blends rational, emotional, and analytical factors. Without AI, it’s challenging to anticipate and respond to these complex patterns of thousands of journeys, making it difficult to ensure a smooth and personalized journey for every customer.
With GenAI and other AI-led marketing tools, marketers can keep up to speed with consumer interactions. Such tools enable marketers to segment customers into the most precise target groups, seamlessly orchestrate journeys, and optimize touchpoints for maximum engagement. AI empowers them to deliver personalized experiences at scale, ensuring each customer’s journey is as smooth and fulfilling as possible.
In traditional marketing, roles were often siloed, leading to specialization in specific functions like brand management, content creation, and digital marketing. Think back to three years ago, before generative AI like ChatGPT – marketers might have asked a content professional for help with an email if they were not skilled at writing.
Today, marketers must wear many hats, acting as data analysts, writers, graphic artists, email marketers, social media managers, and customer service representatives. Thanks to AI, marketers can now do it all by themselves. This adaptability makes them position-less in select circumstances. In other words, advanced technology allows marketers to evolve into superpowered, position-less marketers.
We introduced the Position-less Marketer at Optimove Connect 2024 and in our article on MarTech.org. We have noted that they are characterized by the following traits:
AI-led journey orchestration has transformed marketers into versatile, position-less operators who seamlessly navigate complex customer journeys, much like air traffic controllers managing numerous flights. By leveraging AI tools, marketers can be position-less and deliver highly personalized and engaging experiences at scale, fulfilling diverse consumer needs and optimizing every touchpoint along the customer journey. This shift empowers marketers to maximize engagement, foster deeper brand loyalty, and optimize customer lifetime value.
For more insights, contact us to Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
