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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Today’s dexterous position-less marketer is superpowered to drive companies to outpace competition, engage audiences more effectively and improve business outcomes

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Take the next step with our CRM marketer evolution curve

Why it Matters:
  • The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. 
  • Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market. 
  • Position-less marketers improve efficiency and reduce information loss in the marketing organization.  

The Big Picture: 

On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. 

He revealed the position-less marketer is a new emerging archetype. Much like versatile players in sports or multi-instrumental musicians, position-less marketers possess a diverse skill set that enables them to excel across various marketing functions and channels.  

By leveraging human enhancing technologies like generative AI, position-less marketing enables companies to outpace competition, engage audiences more effectively, and achieve better business outcomes. The position-less marketer transcends traditional job roles and hierarchies, marketers can operate with agility, adaptability, and innovation, driving success in the dynamic digital landscape. 

The rise of position-less marketing is made possible by advancements in technology, integrated marketing platforms, automation, and a shift towards a consumer-centric approach. These factors enable marketers to gather and analyze data, collaborate seamlessly, automate repetitive tasks, and stay agile in response to market changes. 

The CRM Marketer Evolution’s Curve Guide 


Embracing versatility, collaboration, and agility is essential for marketers to thrive in an ever-changing landscape. 

Whether a seasoned marketing professional, or just starting a career, embracing the principles of position-less marketing can set marketing professionals at all levels apart and drive success for their career and organization. 

Read the full article here.

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.