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Positionless Marketing

Utilizing Mini-Games to Boost Loyalty – Part II

How gamified experiences drive app engagement and long-term retention

Personalization in Marketing: It’s the Difference Between Loyalty and Loss

How Positionless Marketers are delivering faster, smarter, and more relevant campaigns

From AI Curiosity to VIP Urgency: Intelligence, Incentives, and What Comes Next

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Utilizing Mini-Games for User Acquisition – Part I

Discover how gamified experiences drive engagement and boost conversions

Decoded… An Inside Listen: How AI Is Rewriting the Rules of Modern Marketing

Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing

From Skill Gaps to Shopping Shifts: What Marketers Need to Know

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

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Data, Marketing and the Universe

AI, Athletes, and Autonomous Commerce: What Marketers Need to Watch Now

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Get to Know Your Customer Day: Are You Listening to Yours?

In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome

Optimove Coins the Phrase “Single Marketing View” to Empower Marketers with Unified Multichannel Campaign Control

The new capability, delivered through Optimove Orchestrate, helps marketers eliminate fragmented execution by unifying all campaigns, channels, and journeys in one place

What’s Moving Marketing Mid-2025: Pressure, Progress, and Personalization

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Optimize Your Snowflake Spend: 4 Steps for Smarter Data Cost Management

Discover how Positionless thinking saved us thousands in Snowflake costs