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Positionless Marketing

AI Moves from Backend to Frontline in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

The Day the Cloud Went Dark: Lessons from the AWS Outage

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

ChatGPT and Halloween Games: The Latest in AI-Powered Engagement

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

G2E 2025 Las Vegas: Learn How to Do Anything and Be Everything with Optimove’s Positionless Marketing Platform 

Between October 7–9, see Optimove’s Positionless Marketing platform in action at Booth #2630 and explore Adact, our integrated no-code gamification solution, at Booth #2833. Start the week with our invite-only sweeps breakfast on October 7

A Price Drop Triggered Email That Drove $12K in Incremental Revenue

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove

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Data, Marketing and the Universe

Be Positionless with Descript AI: Save Time While Scaling Brand Presence and Relevance 

Marketers and professionals of any level can create, repurpose, and scale audiovisual content independently with AI. Here's how

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row

Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization

AI and Marketing: From Holiday Searches to 2030 Strategies

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Why Content Variations Optimization Matters Now More Than Ever

Forrester Opportunity Snapshot, Commissioned by Optimove, reveals: while most marketers say they’re ready for AI, only a few have truly put it into practice. Here are the numbers

Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season 

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing