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Jeff Laniado

Jeff Laniado has led iGaming sales for Optimove in the US and Canada for over four years, working with top operators in sports betting, iCasino, DFS, sweepstakes, and lottery. He is responsible for managing many of the US-focused iLottery partnerships. Jeff has more than a decade of experience in sports, gaming, and promotional marketing strategy and sales.

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10 posts found by Jeff Laniado

Author

How Sportsbooks Should Prepare for the 2025–26 NFL Season

Learn how to turn Week One of the season into the start of long-term player loyalty

4 September 2025
Jeff Laniado

11 Player Retention Strategies for iGaming Operators in 2025

Discover how to improve player retention by enhancing the overall experience for players

4 March 2025
Jeff Laniado

8 Tips for Sportsbooks to Leverage Super Bowl Bettors

Strategies to identify and nurture high-value players during the biggest betting event of the year

21 November 2024
Jeff Laniado