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Exclusive Forrester Report on AI in Marketing
Discover key insights from our recent . It reveals that 42% of consumers prefer to shop exclusively at familiar stores or websites they have patronized before, highlighting the significant impact of loyalty on driving sales. Plus, an overwhelming majority of respondents, 93%, expressed a strong likelihood to revisit a brand or retailer following a positive experience, underscoring the pivotal role of customer satisfaction in fostering lasting relationships. These findings emphasize the critical importance for businesses to prioritize customer loyalty and nurture enduring connections with their audience.
Plus, as consumers continue the long-held tradition of starting their Holiday shopping early, managing campaign frequency and relevancy will be crucial to avoid marketing fatigue.
Why it Matters: Brands will gain crucial consumer insights for winning customer loyalty during the Holiday season.
Key takeaways include:
To access the detailed insights of the 2023 Holiday Shopping Survey,
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
