
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Exclusive Forrester Report on AI in Marketing
The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. This year, two new award categories expand the chance to shine. For the first time, the award ceremony will be held live at Optimove Connect 2025, our premier user conference, on March 19-20 in London.
Nominations are open to Optimove clients:
As we expand the Heptagons, we’re introducing two exciting new categories to the awards lineup, bringing the total to 10 awards. From creative campaigns to impactful CRM leaders, this expanded lineup highlights even more ways to celebrate excellence in customer-led growth:
Best SMS Campaign – Recognizing SMS campaigns that engage and convert, demonstrating creativity and precision.
Position-less Marketer of the Year – Honoring flexible, multi-talented marketers who excel across various roles and projects.
These additions join an already diverse set of award categories designed to reflect the creativity, intelligence, and versatility in CRM today.
This year’s Heptagon Awards offer opportunities to showcase your CRM achievements across three main award categories:
Celebrating creative, impactful campaigns that build deep connections and loyalty, this category includes:
For those outstanding teams that work seamlessly together, driving campaigns and CRM excellence through collaboration:
Recognizing leaders and rising stars in CRM who inspire, innovate, and lead by example:
Last year’s Heptagon Awards marked remarkable accomplishments in CRM:
These winners exemplified what it means to put customers at the center of CRM, delivering campaigns and strategies that drive trust and loyalty for life.
Ready to recognize CRM excellence? Submit your nominations for the 2025 Heptagon Awards now! Click here to nominate!
If you haven’t already, register for Optimove Connect 2025! Grab your spot at exclusive early bird rates and dive into the CRM excitement!
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.


Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.


