The 2025 Heptagon Awards: Submit Your Nomination

Don’t miss this opportunity to gain recognition for pushing the boundaries of CRM marketing! Submit your nomination between October 30 and January 30

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The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. This year, two new award categories expand the chance to shine. For the first time, the award ceremony will be held live at Optimove Connect 2025, our premier user conference, on March 19-20 in London.

Nominations are open to Optimove clients:

  • Clients can nominate themselves, their teams, or colleagues here
  • Nomination submission dates: October 30 – January 30

2025 Heptagon Awards: New Categories and More Chances to Win

As we expand the Heptagons, we’re introducing two exciting new categories to the awards lineup, bringing the total to 10 awards. From creative campaigns to impactful CRM leaders, this expanded lineup highlights even more ways to celebrate excellence in customer-led growth:

Best SMS Campaign – Recognizing SMS campaigns that engage and convert, demonstrating creativity and precision.

Position-less Marketer of the Year – Honoring flexible, multi-talented marketers who excel across various roles and projects.

These additions join an already diverse set of award categories designed to reflect the creativity, intelligence, and versatility in CRM today.

Campaign, Team and Individual Awards: A Place for Every CRM Achievement

This year’s Heptagon Awards offer opportunities to showcase your CRM achievements across three main award categories:

1. Campaign Awards

Celebrating creative, impactful campaigns that build deep connections and loyalty, this category includes:

  • Multichannel Campaign of the Year
  • Best Use of AI for Marketing Orchestration
  • Campaign of Highest Impact
  • Best Email Campaign
  • Best SMS Campaign (NEW!)

2. Team Awards

For those outstanding teams that work seamlessly together, driving campaigns and CRM excellence through collaboration:

  • CRM Team of the Year
  • Martech Ecosystem of the Year

3. Individual Awards

Recognizing leaders and rising stars in CRM who inspire, innovate, and lead by example:

  • CRM Executive of the Year
  • CRM Rising Star
  • Position-less Marketer of the Year (NEW!)

Celebrating 2024’s Outstanding CRM Talent

Last year’s Heptagon Awards marked remarkable accomplishments in CRM:

  • Multichannel Campaign of the Year: Jumpman Gaming set the standard with a sophisticated, multi-touchpoint campaign.
  • CRM Team of the Year: SodaStream drove impressive results with strategies boosting both retention and revenue.
  • CRM Executive of the Year: Laura L. DePaoli from Staples led her team to new heights, blending vision with hands-on expertise.

These winners exemplified what it means to put customers at the center of CRM, delivering campaigns and strategies that drive trust and loyalty for life.

In Summary

Ready to recognize CRM excellence? Submit your nominations for the 2025 Heptagon Awards now! Click here to nominate!

If you haven’t already, register for Optimove Connect 2025! Grab your spot at exclusive early bird rates and dive into the CRM excitement!

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. 

Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

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