Blog

Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study

On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.

The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!

When people talk about 1-to-1 personalization, they usually mean personalized messages. But that’s not enough to unlock true personalization, the kind customers respond to consistency

CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices

There's no secret sauce here. Not all strategies will work the same for everyone all the time. But you can still identify the optimal messaging strategy for your customers. Just listen to what your customer model says

There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester

It's like having Sherlock Holmes with the brain of Albert Einstein on your marketing team. The union of GenAI and CDP is a powerful tool at the hands of marketers. It can help identify customer trends, boost customer engagement, and create personalized experiences that captivate your audience. We count eight ways it can take your marketing to the next level

A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here

We get the question above often from marketers. And you know us, we love data, so we dove right in. We compared the performance of short vs. long PPJ for one of our retail clients. And if you’re already working with Optimove, you can literally try this at home using our Streams tool. Here’s what we learned and how to DIY

Today, marketing channels such as email, social media, and online ads dominate the digital landscape. And while these channels offer several advantages, there's another channel that can make a significant impact on your marketing efforts: intelligent direct mail.

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.