Transforming customer-first marketing with AI Technology

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

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Exclusive Forrester Report on AI in Marketing

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So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration - or rather, it can be, but there’s a lot more to consider!  From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, putting AI at the heart of your growth strategy needs careful planning. The good news? Our latest whitepaper, ‘’  talks not just about the benefits of an AI-powered CDP, but covers what you need to start thinking about before you embark on the journey.

In it, you’ll discover:

  • Why AI is a powerful game-changer for marketing teams utilizing a CDP to elevate campaign success
  • How to get the most out of your AI/CDP integration
  • And the changes you can expect to be making across your marketing operations to successfully accommodate AI

If you’re ready to start harnessing AI technology as part of your marketing arsenal, head over to grab your whitepaper and start planning! And if you’d like to know how we can help you get off the starting block, let’s get the conversation started.

Exclusive Forrester Report on AI in Marketing

In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.

Download Now

Optimove Team of Authors

Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.

Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.

Learn more, be more with Optimove
Check out our resources
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