Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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The Four Pillars of Success in Work and Life
The variety of human talent is endless. How do you define success and what can you do to attain it?
Using Artificial Intelligence (AI) to improve Customer Behavior Modeling Technologies
Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.
The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online
This blog post is about the things you can do when you combine these two main data sets
The Methodologies of Marketing Orchestration – Part III
Welcome to the third and final part of this series where we focus on the benefits of using A.I. for customer journey orchestration
We Keep Making Multichannel Marketing Campaign Orchestration Easier
Optimove and Attentive announce an integration that allows clients to seamlessly orchestrate multichannel marketing campaigns through a single, intuitive interface
The Open Banking Era – Only Smart Marketers Will Prevail
Customer’s loss of trust paired with open banking regulations are serious problems for traditional financial establishments. It’s time for banks to turn their efforts into customer-led marketing.
Using Your Magnifying Glass: Looking Closely at 9 Actionable Insights from Optimove’s Clients
Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business.
There's Much to Learn About Your One-Time Customers
Customers have repetitive habits and customs. Whether it’s their favorite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction
Test Yourself: Welcome to Your Career-Defining Moment with Optimove’s Professional Certification
We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more
The Product Cross-Sell Challenge: A Story About Three Marketing Managers
The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy
The CRM Contribution Metric: Know What Your CRM Is Worth
Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data
Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both
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