Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Self-Driving Marketing: The Role of AI Agents and Personalization at Scale

Discover how autonomous, data-driven marketing stacks are transforming the role of the modern Positionless Marketer

Forrester Opportunity Snapshot, Commissioned by Optimove, Presents the Number: 70%

Report reveals 70% of marketers see team collaboration as the biggest obstacle to going agile. Here’s how Positionless Marketing fixes it

This Labor Day – The “Must Have” in Labor is AI to Make Workers Like Ironman

Labor Day honors the power of people. Positionless Marketing – supercharged by AI – puts that same power into marketers’ hands. Here’s how

AI Is Enabling Retail Marketing Campaigns to Run with 27% Fewer Team Members. What Does It Mean for the Industry?

From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing

SBC Summit Lisbon 2025: Experience Optimove's Positionless Marketing Platform and Discover How to Do Anything and Be Everything

From September 16 to 18, 2025, visit Stand A555 to explore the latest in AI marketing tools, live gamification, expert panels, high-impact networking, and exciting side events throughout the week

Forrester Opportunity Snapshot, Commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility

Only 18% of Marketers Consider Themselves AI Leaders, yet more than three quarters expect it to optimize marketing outcomes

From Automation to Autonomy: How AI Agents Reshape Player Journeys

OptiGenie is redefining iGaming by reshaping player journeys in real time, driving higher retention, smarter promotions, and sustainable growth. Learn how

Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average

Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about July

New Optimove Insights Report Reveals 77% of NFL Bettors Plan to Wager in 2025/26 Season

The NFL season is just around the corner and Optimove has released data to inform operators with players before the season kick-off

Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

Caesars Reduced Campaign Execution from 5 Days to 5 Minutes

Asadul Shah, VP, Online Casino Promotion Strategy at Caesar’s Online Casino, gives and inside look into Caesars’ journey to smarter, faster, and more personalized iGaming marketing with Optimove’s Positionless Marketing

The NFL Reactivation Window: Timing and Targeting Make All the Difference

Reactivation isn't just about timing – it's about targeting the right players with the right trigger. Here's how