Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
Read Article
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
Read Article
What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Read Article
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A Price Drop Triggered Email That Drove $12K in Incremental Revenue

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove
Company News

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row

Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.

Why Content Variations Optimization Matters Now More Than Ever

Forrester Opportunity Snapshot, Commissioned by Optimove, reveals: while most marketers say they’re ready for AI, only a few have truly put it into practice. Here are the numbers

October: The Decisive Month To Capture Holiday Shoppers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

NFL Mid-Season Playbook: Why Cross-Selling Is the Key to Sustaining NFL Betting Engagement

Learn how sportsbooks can beat mid-season churn with cross-selling and smarter orchestration

BetHog Jumpstarts its Marketing with Optimove Ignite+

“Optimove has been an incredible platform and partner in speed-to-market from day one,” Kyle Wachtel, Chief Marketing Officer, BetHog

Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos

Discover how to balance growth, retention, and regulation in a changing market at an exclusive breakfast during G2E

Optimove Insights August iGaming Pulse Snapshot - Regional Performance at a Glance

Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about August

How Canva Allows Marketers to be Positionless

From design to copy to video editing, Canva traditional features and the AI-powered ones give marketers freedom to work independently, faster, and more creatively

Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing

With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity

Optimove Repositions as The Positionless Marketing Company

Optimove’s Positionless Marketing Platform is a disruptive innovation that ushers in a new era… where marketers can do anything, be everything, and execute at scale free from the limitations of fixed roles

How Sportsbooks Should Prepare for the 2025–26 NFL Season

Learn how to turn Week One of the season into the start of long-term player loyalty