Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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The Methodologies of Marketing Orchestration – Part II
Here's how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner
The Secret Ingredient for Delivering Higher Lifetime Value
Hungry for some CRM success? Here’s how Food Delivery brands can optimize marketing performances by being smart with their data
The Methodologies of Marketing Orchestration – Part I
Welcome to the three-part series where we explain how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner
The Benefits and Challenges of Multi-Channel Marketing
In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, we need to understand the challenges and benefits of multi-channel marketing and tailor our strategies accordingly.
The Best of Fantasy Sports Betting Campaigns to Follow
A whole new world of action-packed campaign ideas awaits you. Win large with the following two campaign strategies (and download four more)
The 6 Most Common Social Gaming Personas and How to Engage Them
Social gaming is an incredibly complex space. Using data from 235 million players, we broke it down into 6 personas that will help you plan the right campaigns for your audience.
The Benefits of a Centralized Intelligence System
When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your efforts towards a robust dedicated central intelligence unit?
The Power of Segmentation for Marketing Campaigns: The Ultimate Customer LTV Booster
When a group of customers is segmented and targeted by many smaller campaigns, the accumulated uplift is much greater than that of "spray and pray" campaigns. How higher? Try 33% in Customer Lifetime Value
What is Machine Learning and What Can it Do for You?
Machine learning has the power to transform your marketing by adapting to rapidly evolving consumer behavior at a scale that is not humanly possible.
The Hidden Seasonality of Social Gaming
While the social gaming space doesn’t experience classic seasonality, it’s affected by yearly trends in significant KPIs. A new Optimove data research puts the numbers on the annual ups and downs of social gaming
The Business Case for Customer Marketing
The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.
The End of Mobile Gaming as We Know It
The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention
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