Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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To Lock or Not to Lock Customers (into CRM Journeys)
It's actually an easy question: if you have the right technology to do it, then DON'T lock them! Instead, allow AI to map CRM journeys for each customer, in realtime. Balancing your human skills with AI's ability to decide when to let customers migrate between journeys is how you deliver the most relevant campaign to each customer, at scale – avoiding "automation from hell"
What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II
In this 2-part mini-series, you’ll get all the juicy details on how Retail Marketers use Optimove to routinely amplify their realtime marketing. Case in point: increasing engagement with product-back-in-stock campaigns
What Does It Mean to Treat a Customer’s Email With Respect?
An expert's thoughts and tips about engagement, deliverability, and storytelling vs. hard selling
The Building Blocks of (a smart) CRM Marketing Strategy
Tips and tricks for implementing clever, automated marketing campaigns
The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal
Gather and treat your data properly. Analyze it. Create micro-segments. Try to orchestrate them all. Match campaigns to individual customers. Somewhere along this journey, you'll have to trust AI. Otherwise, your personalization won't scale without your CRM journeys breaking and crossfiring
The Future of CRM Journeys is AI-Mapped. You're Welcome
"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future of AI mapped CRM journeys and why you should fear not
Why a Tectonic Shift is Coming for the CDP Market
Some say that curiosity didn’t kill the cat, indecision did. The CDP category is dangerously teetering on the edge of that cat’s fate. The indecision surrounding what a CDP is might only be solved by a split in the category
Website Personalization for the People
Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.
The Power of Cross-Sell for Gaming Operators
Why is cross-sell so important in the gaming industry? How do you use cross-sell? And, when? These are all common questions for gaming operators, and today we're diving deep into the answers
The Importance of Contextualizing Realtime Player Marketing – Part I
In this 2-part mini-series, you’ll learn how gaming operators use Optimove to routinely amplify their realtime marketing
That Time When Building a Customer Model Taught Us the Difference Between “Active” and “Active” Customers (not a typo)
For brands to be smart about their retention efforts and maximize Customer LTV, they must base their CRM Marketing strategy on a Lifecycle Stage strategy – and trust the data. Even if the data is making some bold statements
When Optimove Becomes Your Brand's Happiness Lab
When we asked Izzy Darby, Sr. Marketing Manager at Paper Source, to break down how her team is using Optimove to transform business practices and results, we had a hunch she'll say some nice things about what it's like CRMing with us. It was the way she did it, though, which really moved us. It's, like, she really gets us.
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