Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Utilizing Mini-Games to Boost Loyalty - Part II

How gamified experiences drive app engagement and long-term retention

Personalization in Marketing: It’s the Difference Between Loyalty and Loss

How Positionless Marketers are delivering faster, smarter, and more relevant campaigns
Journey Orchestration | Marketing AI

Customer Lifecycle Stages: A 5-Step Framework

A five-stage framework to help brands master every phase of the customer lifecycle

Holiday 2025: Positionless Marketing Can Help Retailers Connect With Cautious Consumers in a Season of Uncertainty

What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers

Utilizing Mini-Games for User Acquisition - Part I

Discover how gamified experiences drive engagement and boost conversions

Decoded… An Inside Listen: How AI Is Rewriting the Rules of Modern Marketing

Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing

Optimove Coins the Phrase “Single Marketing View” to Empower Marketers with Unified Multichannel Campaign Control

The new capability, delivered through Optimove Orchestrate, helps marketers eliminate fragmented execution by unifying all campaigns, channels, and journeys in one place
Positionless Marketing

Optimize Your Snowflake Spend: 4 Steps for Smarter Data Cost Management

Discover how Positionless thinking saved us thousands in Snowflake costs
Company News

Optimove Earns Great Place to Work Certification

Optimove builds a thriving, people-first culture that drives team engagement, business results, earning the company prestigious global recognition(!)
Company News | Marketing AI | iGaming

3 UK Online Gambling Player Trends & Key Takeaways (Optimove iGaming Pulse Insights)

The May 2025 report analyzes data from over 6.2 million players across Europe, including the UK, to benchmark player behavior and performance trends in online gambling. Here’s a snapshot of the full report
Customer Segmentation | Journey Orchestration | iGaming

Stardust Casino Increases Unique Monthly Players by Over 3x With Optimove

Discover how Stardust Casino used Optimove to grow monthly players via segmentation, personalization, and journey orchestration
Positionless Marketing | Marketing AI

Why Marketers Get Paralyzed During Uncertainty

Insights from Google’s Neil Hoyne and Optimove’s Pini Yakuel on Decoded: How to Market Through Uncertainty