Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
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Black Friday & Cyber Monday: Insights for Retail Marketers

Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?

October: The Decisive Month To Capture Holiday Shoppers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

AI Moves from Backend to Frontline in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Radical Transparency in Promotions: The Antidote to Buyer Anxiety

Radical transparency builds trust, lowers unsubscribes, and boosts 90-day repeats. Learn more

Not Going Positionless This Halloween? That’s the Real Scare

Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

The 2026 World Cup Playbook for Sportsbooks: Before, During, and After

Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine

Why Zero Copy Data Is Key to Scalable Multichannel Marketing

For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here's why

The Day the Cloud Went Dark: Lessons from the AWS Outage

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Turning Customer Data into Action: Optimove Audience Integration Now Available on The Trade Desk

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels

Optimove Insights September iGaming Pulse Snapshot – US Sports Betting Climbs as Casino Activity Slows

Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends

The Hidden ROI of Identity Resolution: More Efficient Spend, Better Attribution

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing