Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Decoded… An Inside Listen: How AI Is Rewriting the Rules of Modern Marketing
Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing
Decoded: Why the Most Effective Marketers Are Becoming Positionless
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded
AI Is Enabling Retail Marketing Campaigns to Run with 27% Fewer Team Members. What Does It Mean for the Industry?
From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing
Caesars Reduced Campaign Execution from 5 Days to 5 Minutes
Asadul Shah, VP, Online Casino Promotion Strategy at Caesar’s Online Casino, gives and inside look into Caesars’ journey to smarter, faster, and more personalized iGaming marketing with Optimove’s Positionless Marketing
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity
BetHog Jumpstarts its Marketing with Optimove Ignite+
“Optimove has been an incredible platform and partner in speed-to-market from day one,” Kyle Wachtel, Chief Marketing Officer, BetHog
A Price Drop Triggered Email That Drove $12K in Incremental Revenue
How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove
Black Friday & Cyber Monday: Insights for Retail Marketers
Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?
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