Blog

With rising inflation, rising interests, and an uncertain economic climate, 2023 will be dominated by brands doubling down on retention marketing by employing customer-led marketing and next-level personalization to grow the lifetime value of existing customers. Make sure you’re prepared for the new year with these six resolutions

No way around it, more users spend more time and money in-app. $133 billion in in-app spending in 2021 don’t lie. What can you do? Throw your hands up or focus your mobile marketing efforts to meet the fiercely competitive mobile apps landscape using DDL. We prefer the latter.

We mention this from time to time, but marketers? They feel it all the time: the Cost of Acquisition is a one-way street going up a never-ending hill. Then why do many brands pour fantastic amounts into remarketing, attempting to re-acquire the same client again and again?

Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done

Here’s your cheat sheet for better A/B testing practices. Learn how it’s done; your customers will appreciate more personalized campaigns while you’ll enjoy better results 

As the “spooky” season approaches, let’s admit that it’s not only ghouls and hauntings that will be keeping mobile marketers awake at night … Doing mobile marketing right involves a lot of spinning plates - drop one, and the ripple effects can have a frightening after-effect.

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals 

Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found

Just in time for International Women's Day, Optimove's very own VP of Engineering, Rachel Shehori, provides insight into her accomplishments as a female leader in a male-dominated tech space and offers useful tips for women looking to make a career in tech

Providing exceptional, personalized experiences in real-time can significantly increase conversion rates and customer lifetime value for any iGaming operator. Here’s how to keep players engaged and excited during mega-sporting events such as March Madness

The advantages of SMS marketing are clear: with 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. As a veteran marketing channel, SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective for your 2024 campaigns.