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There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time

Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.

It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help you choose the best fit for your business.

We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both

Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers

Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized

The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy

One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret