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Watch: How to differentiate your campaigns according to customer lifecycle stages

What's the point in testing, without declaring a winner? Exactly that

Run more effective retail marketing campaigns by using shopping behavior-based customer segmentation to personalize offers. Learn how cluster analysis can help.

Micro-segmentation-based customer journey building allows marketers to effectively and dynamically manage customer journeys. Learn how Optimove can help.

We crave new technology. We loathe new technology. We need change. We fear change. And nowhere does this ambivalence come into play more dramatically than when adopting new technologies: it’s nothing if not human to go through a whole range of emotions before settling down with your new technology and fully realizing its benefits.

A five-stage framework to help brands master every phase of the customer lifecycle

Email engagement, site visits, and customer service tickets explained

Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. Here's the second part of this mini-series (more available to download)

The gap between quantitative data and qualitative data may serve as a well of actionable insights. Customer satisfaction surveys can give businesses deeper insights into the relationship between customers' expectations and their actual versus desired experiences.

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

Brands that manually automate customer journeys are falling behind. AI-driven Self-Optimizing Journeys drive much higher campaign uplift and are the only way to ensure CRM personalization at scale

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”