Optimove AI Wins Industry Innovation of the Year at the SBC Awards 2026

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Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Company News
Read time 3 minutes
Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Third consecutive year as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs
Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
Company News
Read time 3 minutes
Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
The suite has three pillars: inside, outside, and on top of the platform, built for how marketers work today
Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Company News
Read time 3 minutes
Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Everything the Optimove MCP already does, now with full platform context, and the marketer retains total control
5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
iGaming
Read time 3 minutes
5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
How pre-launch and startup online casino and sports betting operators use AI, data analysis from day one, Ignite+ program, and fast implementation to scale up the business
Customer Segmentation | Responsible Gaming | iGaming

Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing

Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences
Journey Orchestration | Multichannel Marketing | iGaming | Mobile App

Real-Time Sportsbook Marketing Strategies to Ignite Soccer Fan Engagement

After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.
Multichannel Marketing | Journey Orchestration | Online Trading

Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns

If you're looking for an impactful tool to turn prospects into loyal customers, look no further. Combining real-time and scheduled campaigns can be an effective retention marketing strategy that drives first-time deposits and increases conversion rates, ultimately leading to strong, healthy customer relationships and higher ROI for your business. Here’s how
Customer Segmentation | Journey Orchestration | Online Trading

How To Retain “Fickle” Forex Traders

The cost of acquiring new customers is ballooning, and churn is a major issue for all forex trading platforms. That's why we need more focus on existing traders, as we’ve already gone through the process of getting them on board. Here are three effective strategies to help you make the most of them and keep them around
Email Marketing | Digital Personalization | Retail & eCommerce | Email

Black Friday Cyber Monday: Going Beyond the Promos

Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done
Customer Segmentation | Digital Personalization | Retail & eCommerce

Cracking the Black Friday Code: Key Insights from Optimove’s Data

Mastering Black Friday Marketing: Lessons from the Last Three Years of Exclusive B2C Sales Data
Journey Orchestration | Social Games & Apps

Kilo Health on Optimove onboarding: “Pleasantly shocking process with little development required.”

Kilo Health, a prominent player in the digital health and wellness industry, boasts an impressive portfolio of over 50 digital products that cater to a vast global audience. With its expansive reach and diverse offerings, Kilo Health faces the constant challenge of retaining its customers in a competitive market.
Multichannel Marketing | Digital Personalization | Web

Gaming Operators: Harness the Power of Web Push Messaging to Connect with Subscribers, Non-Depositors & New Customers

Discover the power of web push messaging for gaming operators in Part 2 of our Three-Part Series
Multichannel Marketing | Digital Personalization | iGaming | Web

Gaming Operators: Empower Web Push Messaging by Knowing the Lifecycle Stage

Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.
Company News

Introducing the Optimove Academy

Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more
Email Marketing | Email

Optimizing Email Deliverability

Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider
Digital Personalization | Multichannel Marketing | iGaming

Brands Can Harness the March Madness with Real-Time Recommendations and Personalization

Providing exceptional, personalized experiences in real-time can significantly increase conversion rates and customer lifetime value for any iGaming operator. Here’s how to keep players engaged and excited during mega-sporting events such as March Madness