Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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2024 March Madness: Men’s Bets Double Women’s, Yet Women’s Tournament Sees 22.01x Growth
Last year's March Madness betting trends provide a blueprint for sportsbooks to optimize player value in 2025
Marketing AI | Retail & eCommerce | Email | Web
2024 Consumer Shopping Trends for Summer
The comprehensive analysis highlights summer shopping trends and behaviors, confirms all consumer shopping habits.
3 UK Online Gambling Player Trends & Key Takeaways (Optimove iGaming Pulse Insights)
The May 2025 report analyzes data from over 6.2 million players across Europe, including the UK, to benchmark player behavior and performance trends in online gambling. Here’s a snapshot of the full report
3 Ways to Optimize Marketing with iGaming Benchmarks
iGaming operators need insight into industry performance to determine how to improve player experiences and maximize revenue
4 Marketing New Year’s Resolutions: Become a More Powerful, Position-less Marketer In 2025
Achieve greater efficiency, innovation, and customer connection in the New Year with these four marketing New Year’s resolutions
5 iGaming Marketing Lessons That Retailers Can Learn From
Retailers can take a page from iGaming’s playbook to boost loyalty and customer engagement. Timothy Biddiscombe, CEO of Purple Square CX, explains how
5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart
Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers
5 New Year's Resolutions for Exceptional CRM Marketing
If you want to build better customer relationships and increase customer lifetime value, make these resolutions a priority in 2024
Marketing AI | Retail & eCommerce | Web | Email
25 Customer Engagement Trends For 2025
Key trends and strategies to elevate customer engagement and drive loyalty in the year ahead
5 Taxing AI Marketing Challenges in 2025
Marketers, discover the biggest AI marketing issues of 2025 -and how to overcome them -so real-time marketing feels less like a tax audit this Tax Day
Bonus Abusers
Don’t let the bonus abusers ruin promotions for the rest of your customers.
Creating your First Micro Service Using Swagger and .NET Core
Why Optimove switched from monolith to micro-services, plus a DIY tutorial of how to create a micro-service
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