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Calculate your customer lifetime value using Excel, without any complex formulas or macros.

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before

According to Forbes, the average mobile advertiser's ROI is down 38% since Apple's iOS privacy changes of mid-2021. But, as two-thirds of customers use mobile to shop, marketers can't afford to neglect this channel. The solution lies in making your mobile marketing just one part of a multichannel strategy. And in focusing on your existing customers

Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found

When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals 

The variety of human talent is endless. How do you define success and what can you do to attain it?

Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers

Step up your email game to increase engagement and ROI with 20+ out-of-the-box DynamicMail components. Learn how to build powerful product recommendation models using Optimove’s DynamicMail – all while putting your customer first!

CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices