Blog

Learn how different types of customer segmentation models can be used to enhance the customer experience, drive retention, and foster lifelong customer loyalty.

Here’s how lotteries can strategically increase their share of disposable income wallet against other low-cost, easy-access forms of entertainment and leisure

Discover how to improve player retention by enhancing the overall experience for players

Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies

Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how

Use these email segmentation strategies to drive sales, foster loyalty, and increase customer lifetime value (CLV).

Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth

Adding game-like elements to mobile apps, isn’t just cool or fun (and it is both). With app gamification brands have the opportunity to deliver competitive-based experiences that keep users hyper-engaged, and coming back to accomplish more goals, enjoy the thrill of competition, and reap the rewards. How do some of the world’s biggest brands deliver impactful app gamification?

2025 Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged

With almost half of customers trying new brands every week, marketers must constantly battle churn—here are five proven ways to keep them coming back

Discover how to deliver true personalization at scale with these seven must-have capabilities (and four questions to ask when choosing a CRM platform)