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An effective Customer Relationship Management (CRM) strategy is a critical component for engaging and retaining profitable customers to drive business success

Discover the power of dynamic segmentation marketing and how it can boost retention and maximize Customer Lifetime Value (CLV)

During the next 5-10 years, the most successful brands will be the ones heavily focused on retaining existing customers, and for good reason. Selling to an existing customer has a success rate of between 60-70%, compared with a 5-20% success rate of selling to a new customer. What’s more, increasing customer retention by just 5% can boost profits by between 25 and 95%

Learn how to boost retail sales with strategic marketing approaches designed to drive early conversions, build customer loyalty, and set the stage for long-term success

iGaming marketers need to keep pace with a consumer "buying cycle" 10 times retail velocity, giving them minutes -- or even seconds -- to retain or lose a player.

Maximize engagement and drive loyalty with these six content personalization marketing strategies

Why you need product recommendations: they do more than boost your revenue — they also improve customer satisfaction and inspire loyalty for life.